European Creator Economy Poised To Reach $157B By 2032, Report Finds

Europe’s creator economy is projected to reach $157.3 billion by 2032, up from $32.8 billion in...

Pre-2020 Podcasts Outperform Newer Shows In Advertiser ROI, Oxford Road Data Reveals

Podcasts launched before March 2020 deliver superior advertiser returns compared to newer shows, according to December...

The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026

The creator economy hit a defining moment in 2025.  The sector reached a quarter-trillion dollars globally,...

Pew: Teen Social Media Habits Hold Steady As AI Chatbots Move Into The Mainstream

U.S. teens continue to concentrate their attention on a familiar set of social platforms, such as...

Social Media Saturation Reaches Tipping Point As Content Volume Outpaces Engagement, Study Finds

Metricool’s “2026 Social Media Study,” analyzing 39,762,999 posts from 1,059,949 accounts, reveals declining per-post performance across...

Creator Economy Data Shows Rising Ad Spend, Shifting Consumer Spend, And Platform-Level Format Changes

U.S. creator advertising more than doubled over a three-year period, rising from $13.9 billion in 2021...

Creator Marketing Campaigns Surged 70% In 2025, CreatorIQ Data Shows

CreatorIQ customers launched 70% more creator marketing campaigns in 2025 compared to the previous year, while...

Inside The EU’s Coming Crackdown On Influencer Marketing: From Hidden Ads To Kidfluencers

The European Commission plans to introduce a “Digital Fairness Act” aimed at addressing online consumer-protection concerns,...

UGC Tops Trust Rankings as AI Posts Face Consumer Skepticism, Survey Shows

User-generated content (UGC) is now the most trusted format among Americans discovering small businesses on social...

One Third Of Podcast Creators Quit As Video Demands Clash With Audio Habits

One in three podcast creators stops producing content, with new research suggesting a disconnect between production...

Influencer’s Creator-Led Marketing Framework Positions Human Connection As Core Growth Strategy

Marketing agency Influencer has released a framework positioning creator-led thinking as an operational system for modern...

iShowSpeed Named ‘Streamer Of The Year’ At 2025 Streamer Awards

The Streamer Awards 2025 named iShowSpeed as “Streamer of the Year” on December 6 at The...

The CRM Debate: How 24 Creator Economy Experts Build and Maintain Their Influencer Pipelines

Customer Relationship Management (CRM) tools, long used by sales and account teams to track relationships, automate...

Half Of Gen Z Says AI Harms Social Media Experience, Survey Finds

Half of Gen Z users express negative views toward AI-generated content on social platforms, according to...

TikTok Users Report Addiction Concerns While Maintaining Daily Engagement, Study Finds

Edison Research has released data revealing a complex and contradictory relationship between TikTok and its 112...

WallStreetBets Creator Vs. Reddit: Supreme Court To Decide Who Owns User-Built Brand Names

If a content creator spends years building an online community on a social media platform, who...

Gen X/Boomers Embrace Influencer Content As YouTube, TikTok Usage Surges Among Age Groups

More than half of users aged 55 to 64 now watch influencer content every week, according...

China Suspends Accounts Of Major Influencers For Tax Evasion, Content Violations

On December 3, China’s top cyberspace regulator disclosed a list of online influencers penalized for violations...

TikTok Report Shows Creator-Led Ads Drive 70% Higher Click-Through Rates

TikTok released research showing creator-led advertising content generates a 70% higher click-through rate and 159% higher...

Most UK Journalists Lack ‘Meaningful’ Social Media Following Despite Audience Shift To Video Platforms

Nearly two-thirds of UK journalists have failed to build “meaningful” followings on Instagram, TikTok or YouTube,...

Denmark Plans Copyright Over Personal Likeness To Address AI Deepfakes

Denmark is preparing legislation that would give citizens control over the use of their likeness as...

Australian Football League Shifts To Creator-Led Content Strategy With Major Media Restructure

The Australian Football League (AFL) is restructuring its media operations to prioritize external content creators and...

Malaysia To Ban Social Media Access For Children Under 16 In 2026

Malaysia plans to prohibit social media use for children under 16 starting in 2026, joining Australia...

Most Instagram Users Overestimate Their Addiction To Social Media, Study Finds

A new study published in Scientific Reports challenges the widespread narrative that social media use constitutes...

Italy Applies 25% ‘Ethical Tax’ To OnlyFans Creators Under Flat-Rate Regime

Italy‘s tax authority has confirmed that digital creators earning income from pornographic content must pay a...