UK MPs Urge Government to Formally Recognize Creator Economy Through Industrial Classification Update

A cross-party group of UK MPs, backed by YouTube, has written to Culture Secretary Lisa Nandy,...

California Bill Targets Family Vloggers, Giving Children the Right to Erase Monetized Content at 18

California Senator Steve Padilla (D-San Diego) introduced Senate Bill 1247 on February 19, a measure that...

From Events to Assets: 22 Creator Economy Operators on Turning IRL Activations Into Scalable UGC Engines

As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven...

RACER Announces Creator Summit in Long Beach to Connect Motorsport Industry With Digital Creators

RACER, a North American motorsports media platform, will host its inaugural Creator Summit on April 16...

Clios Expand Into Creator Economy With New Awards Program Backed by YouTube, Influential

The Clios, the global awards company founded in 1959, has announced a new program recognizing creative...

Amaze CMO Danielle Pederson on Why the Creator Economy’s Next Winners Will Be Builders, Not Influencers

Brand deals built the Creator Economy. They won’t sustain it. Danielle Pederson, Chief Marketing Officer at...

Spotter Defines ‘Creator TV’ as Distinct Media Category With 135+ Billion Annual U.S. Views

A new report from Creator Economy financing firm Spotter identifies a subset of online video programming...

Creator Economy, Influencer Marketing, and Social Media Events to Watch in May 2026

May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content...

Live Streaming Becomes iGaming’s Fastest-Growing Marketing Channel, Per Report

Live streaming platforms have emerged as a key arena for iGaming brand visibility, with gambling and...

AI Influencer Awards Program Debuts

OpenArt, Fanvue, and ElevenLabs have launched the AI Personality of the Year Awards, a global competition...

The Paid-Creator Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

As creator marketing matures, the boundary between organic creator strategy and paid media execution is becoming...

Open Sauce Returns to San Francisco in July 2026 With Creator Lineup and Industry Day Summit

Open Sauce, a technology and creator festival, is scheduled to return to the San Francisco Bay...

New Podcast Listeners Show Stronger Purchase Intent Across 4 Key Brand Categories, Report Finds

Podcasting’s expanding U.S. audience is creating measurable advertising opportunities beyond the medium’s traditional brand categories, according...

Creator Economy Jobs March 2026: Amazon, Google, and Warner Music Group Lead Enterprise-Scale Creator Hiring

The Creator Economy demonstrates accelerated enterprise adoption in March 2026, with major tech companies, entertainment conglomerates,...

Employee-Generated Content in 2026: From Amplification to Infrastructure

Employee-generated content (EGC) has crossed a threshold. What began as a supplementary tactic, with employees occasionally...

Survey Finds Belonging Emerging as Key Differentiator Over Traditional Branding for Creators

Nearly half of community builders surveyed by community platform Circle say that having a community gives...

Streaming Audiences Gravitate Toward Bigger Screens, Free Platforms as Viewing Habits Shift, Survey Finds

Streaming audiences are becoming more deliberate about when and how they watch content, gravitating toward larger...

Podcast Movement Evolutions Confirms Return to SXSW for 2027

Podcast Movement announced at SXSW (March 12-18) that Podcast Movement Evolutions will return to the festival...

Short-Form Video Is Driving Viewers to Watch Full TV Shows, Research Finds

Short-form video content on platforms such as TikTok, Instagram Reels, and YouTube Shorts is increasingly functioning...

More Than Half of Americans Now Listen to Podcasts Monthly, New Data Shows

An estimated 167 million Americans aged 12 and older (58%) listened to or watched a podcast...

Beacons’ Sabrina Haschak on Why Brands Still Treat Creator Marketing Like a Media Buy (And What It’s Costing Them)

Creator marketing is no longer experimental. The budgets are real, the teams are built, and the...

Organic UGC at Scale: 22 Creator Economy Experts Share the Tools and Workflows Behind It

User-generated content, or UGC, refers to photos, videos, reviews, and other posts created by customers, fans,...

UK Regulators Demand Stricter Age Verification for U-13s From Facebook, TikTok, YouTube

UK media regulator Ofcom (Office of Communications) and data watchdog the ICO (Information Commissioner’s Office) have...

Singapore Podcast Ads Draw Higher Engagement, Lower Saturation Than Other Digital Media, Report Finds

Podcast advertisements in Singapore outperform other digital media formats on consumer engagement, ad saturation, and brand...

The 10 Fastest-Growing U.S. Instagram Accounts of February 2026

Figure skater Alysa Liu added 6.6 million Instagram followers in February 2026, powered by a gold...