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Commentary
Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report
October 3, 2025A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...
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Commentary
Creator Economy Hiring Slows In Q3, Talent Management Roles Rise Amid Broad Cutbacks
October 2, 2025Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a...
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Strategy
Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch
October 2, 2025Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...
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Brand
Travel Publisher Matador Tests Month-Long Creator House To Woo Tourism Boards
October 2, 2025Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies...
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Strategy
Inside Behr Paint’s Influencer Strategy: The ‘Color Of The Year’ Launch
October 2, 2025Behr Paint Company shifted its annual “Color of the Year” announcement from a traditional press event...
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Technology
BrandMe’s Tech-Driven Approach To Influencer Marketing Gains Traction Across Latin America And Beyond
October 2, 2025BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and...
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Strategy
From Influencers To Solopreneurs: Menlo Ventures Bets On The Next Phase Of The Creator Economy
October 2, 2025Amy Wu Martin, Partner at Menlo Ventures, is championing a reconceptualization of the creator economy that...
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Commentary
Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds
October 2, 2025An analysis of more than 910 million online mentions reveals a growing divide between consumers and...
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Influencer
Deddeh Howard: The Medical Student Who Became A Voice For Diversity Through Her Content
October 2, 2025While some people spend years trying to find their career path, Deddeh Howard‘s medical colleagues at...
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Influencer
Natasha Thasan On Reaching Creative Freedom Through Playing With Saris
October 1, 2025Natasha Thasan spent years in financial technology, writing code while secretly playing with saris, traditional South...
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Influencer
From Sergeant To Social Media Dad: Terry Lashley On Trading Military Orders For Parenting Content
October 1, 2025Terry Lashley’s meticulously arranged entryway in his condo represents more than just his penchant for organization....
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Platform
DoorDash Launches Creator Program For Short-Form Videos, Enhances App With AI Features
October 1, 2025DoorDash introduces a creator program that compensates users for short-form videos posted on its app. The...
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Platform
Meta Launches New Creator-Fan Connection Tools On Facebook
October 1, 2025Meta introduces new features aimed at strengthening creator-fan relationships on Facebook. The first is fan challenges,...
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Technology
Raptive Launches Framework To Shield Creators From AI Scraping
October 1, 2025Creator media company Raptive has introduced a “Terms of Content Use” framework designed to protect its...
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Strategy
Castmagic Acquires Flowsend To Enhance AI Content Creation Tools
October 1, 2025Castmagic, an AI-powered content operating system for media companies, has acquired Flowsend, a specialized AI workflow...
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Influencer
iShowSpeed Draws Crowds Of Hundreds In Hollywood On Final Day Of U.S. Tour
October 1, 2025YouTube streamer iShowSpeed concluded his “Speed Does America Tour” with a high-profile appearance in Hollywood, drawing...
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Strategy
AnyMind Group Partners With SOON ENT To Expand Korean Creator Reach Across Asia
October 1, 2025AnyMind Group, a Business Platform as a Service (BPaaS) company, has formed a strategic partnership with...
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Strategy
Manifest Financial Expands AI-Powered Brand Partnership Tools With Nucreator Acquisition
October 1, 2025Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for...
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Agency
Hypetap Expands UK Presence With Two Senior Leadership Appointments
October 1, 2025Influencer marketing agency Hypetap has appointed two senior executives to newly-created roles in its London office,...
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Platform
Kick, OTK Partner With Texas Ranchers For Creator Pickleball Tournament In Austin
October 1, 2025Live streaming platform Kick has partnered with creator network OTK and the Texas Ranchers Major League...
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Platform
TikTok, Southbank Centre Launch ‘Crescendo’ Program To Boost Classical Music Creators
October 1, 2025Charity Southbank Centre and TikTok announced the launch of Crescendo, a new accelerator program aimed at...
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Technology
Twin Galaxies Launches Creator Competition Committee Backed By Logitech G Partnership
October 1, 2025Twin Galaxies has announced the formation of its Creator Competition Committee, bringing together eight gaming influencers...
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Technology
Tech Media Veterans Launch HERA, UK’s First Female-Focused Video Podcast Network
October 1, 2025Three former executives from Google, YouTube, and BBC launch HERA, the UK’s first female-founded video podcast...
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Agency
College Dropout Builds Clipping Agency Driving Billions Of Views For Brands, Musicians
September 30, 2025In February, as a freshman marketing student at the University of Kansas, Evan Stanfield found himself...
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Platform
Twitch’s Bet On Democratizing Creator Monetization
September 30, 2025Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...
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