Tech
AI Startup Hightouch Launches AI Tool To Repurpose Existing Marketing Creative
Hightouch, a marketing technology startup, has launched Content Assembly, a tool that enables marketers to generate campaign materials from their existing brand-approved creative assets.
The feature uses AI agents to search across digital asset management systems, Figma, Adobe, Google Drive, and other platforms, assembling content from existing images, templates, and style guides. Marketers describe what they need in plain language, such as 20 email variations or a new multi-channel campaign, and the agents produce on-brand outputs. Custom agents trained on a company’s legal and brand guidelines perform an initial review before human teams give final approval.
“When AI is grounded in your existing assets, guided by your brand rules, and informed by what’s worked in past campaigns, the question of whether or not output will be on-brand no longer exists; it’s the only option,” the company said in a blog post.
Context Layer Differentiates the Tool
Hightouch says Content Assembly draws on a broader marketing context layer that includes customer data from data warehouses, channel tools, third-party sources, brand guidelines, and internal AI and machine learning models, not just creative assets. The company argues this distinguishes it from generic AI content tools, which it says produce outputs that look reasonable, but rarely match a brand’s visual language or tone.
Completed assets can be exported directly to downstream platforms or delivered as HTML-ready files and images.
Company Background
Hightouch, co-founded by Tejas Manohar, Kashish Gupta, and Josh Curl (with Manohar and Curl previously working together at Segment), raised $80 million in a Series C round in February 2025, led by Sapphire Ventures. The round roughly doubled the company’s valuation from its 2023 fundraise. Customers include Spotify, PetSmart, Tripadvisor, and Grammarly.
Content Assembly is part of Hightouch’s Agentic Marketing Platform, which also includes its core composable CDP and AI Decisioning products.
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