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Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies

Meta will host its Marketing Summit Online 2026 on March 11, a virtual event spanning three continents that will bring together marketing professionals, brand executives, and creators to discuss AI-driven advertising strategies and tools.

The agenda runs from 10:00 a.m. to 11:30 a.m. CET and features presentations from Meta executives alongside brand and agency leaders. Sessions will cover Meta’s 2026 marketing product roadmap, presented by VP of Product Marketing Goksu Nebol-Perlman, as well as performance measurement strategies, global business expansion, and the role of business messaging. 

PepsiCo CMO Cecilia Dias and creator Paulo Aguiar will present on the topic of creator-brand collaboration.

Confirmed speakers also include Alex Schultz, CMO and VP of Analytics at Meta; Derya Matras, VP of EMEA at Meta; Jimmie Stone, VP and Global Head of Creative Shop at Meta; Ryosuke Kogure, VP of Digital Marketing Strategy at Shiseido; Viktoriia Bulgak, VP of Business Development at Genesis Group; and Stephan Loerke, CEO of the World Federation of Advertisers.

The summit arrives as Meta continues to expand its AI-powered creator marketing infrastructure. The company has rolled out a global expansion of its Creator Marketplace, previously available in 19 countries, and introduced an ads performance indicator badge that highlights creators predicted to deliver strong ad performance for specific brands.

Meta’s internal data shows that partnership ads delivered a 19% lower cost-per-acquisition and a 13% higher click-through rate than standard campaigns. Ads featuring creator testimonials drove 7.5% higher offsite conversion rates and 9.6% higher offsite click-through rates versus business-as-usual campaigns, according to the tech giant.

Follow this link to register for “Meta Marketing Summit Online 2026”

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Nii A. Ahene

Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.

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