Talent Collectives

YouTube Creator Topper Guild To Be Repped By WME

YouTube creator Topper Guild, 22, has signed with William Morris Endeavor (WME) for representation in all...

Platform

TikTok Launches Initiative To Help UK Students Navigate Post-A-Level Options

TikTok’s “Careers Week” is a five-day series of live events running from August 11-15, designed to...

Technology

Alasdair Mann On How Alementary Media Helps Creators Take Control Of Their Business

Alasdair Mann, founder of London-based Alementary Media, knows firsthand the struggles creators face when trying to...

Platform

Tubi Surpasses 5,000 Episodes Of Creator Content, Taps TikTok Exec To Lead Creator Partnerships

Tubi has expanded its digital-first creator content collection to over 5,000 episodes with new partnerships featuring...

Agency

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part II – 14 Experts Share Thoughts

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working...

Platform

Senators Demand Meta Shut Down Instagram Map Feature Over Child Safety Concerns

Bipartisan lawmakers are calling on Meta to abandon its recently launched Instagram Map feature, citing significant...

Brand

Snapchat, McDonald’s Partner On ‘McDonaldland’ AR Experience

Snapchat has partnered with McDonald's on a new augmented reality experience for "McDonaldland" through multiple interactive...

Platform

Poker Content Creators Raise Concerns Over YouTube’s Age Restriction Policy

YouTube's recently implemented age restriction policy is significantly affecting poker content creators' ability to reach their...

Brand

Children’s YouTube Channel CoComelon To Launch New Live-Action Show In September

Moonbug Entertainment is launching "The Melon Patch," a new live-action series from its CoComelon franchise, on...

Brand

Sony Sues DSW Over Unauthorized Music In Social Media Ads

Sony Music Entertainment has filed a lawsuit against Designer Shoe Warehouse (DSW) alleging "rampant infringement" of...

Agency

Creative Agency MBCS Strengthens Content Offering By Absorbing Kinesso’s Creators & Content Team

Creative agency MBCS announced the integration of Kinesso's Creators & Content team into its operations, bolstering...

Influencer

How Calli Connects Authors With BookTok Influencers

Image source: meetcalli.com What happens when an industry transforms its sales channels in such a short...

Influencer

Educational Content Comes To Life: Caitie On Super Simple Songs’ Live Performance Strategy

In a cozy Toronto studio just steps away from Canada’s largest fair, Caitlin “Caitie” Claessens radiates...

Strategy

Live Streaming, Influencer Marketing Key To Hong Kong Retailers’ Success In Mainland China

Nearly 80% of mainland Chinese consumers surveyed have purchased Hong Kong products online, according to new...

Brand

PUBG Mobile Launches $6 Million Global Creator Program

South Korean video game publisher KRAFTON has announced the global launch of its Next Star Global...

Talent Collectives

Free Creator Economy Class Offered To Hollywood Guild Members

Digital talent management firm G&B Digital Management is launching a free four-hour master class for members...

Influencer

Partners In Life And Content: Jaz And Harjit Share The Story Of YouTwoTV

Jaz Saini and Harjit Bhandal, the married couple behind YouTwoTV, have built a comedy brand that...

Brand

L’Oréal Faces Backlash After Recruiting OnlyFans Model To Promote Teen-Popular Makeup Brand

L'Oréal has drawn criticism for hiring Ari Kytsya, a U.S.-based OnlyFans adult content creator, as a...

Commentary

Over 50% Of UK Adults Consume Podcasts Monthly, Offering Advertising Opportunities, Research Shows

Podcast consumption in the United Kingdom has achieved mainstream status with 51% of UK adults aged...