Latest News
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Commentary
Spotter Appoints Walmart Connect Executive As New CRO To Scale Creator Ad Business
July 10, 2025Los Angeles-based creator financing platform Spotter has announced the appointment of Jodie Stocker Kennedy as its...
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Commentary
Creator Burnout Crisis: Research Shows 52% Experiencing Burnout, 37% Consider Leaving The Industry
July 10, 2025New research from creator-first social agency Billion Dollar Boy reveals burnout has emerged as a significant...
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Technology
Qoruz Secures $500K In Funding To Expand AI-Driven Creator Marketing Infrastructure
July 10, 2025Creator intelligence and collaboration platform Qoruz has raised $500,000 in a pre-Series A funding round led...
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Brand
Influencer Brand Neutonic Secures $3.7M Seed Funding To Fuel UK, U.S. Expansion
July 10, 2025Neutonic, the nootropic beverage startup co-founded by fitness influencer James Smith and "Modern Wisdom" podcast host...
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Platform
YouTube Expands Creator Data Sharing Options To Boost Brand Partnerships
July 10, 2025YouTube is rolling out a new feature allowing creators to share more comprehensive channel and audience...
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Platform
LinkedIn Launches API For Creators To Track Metrics Across Third-Party Platforms
July 10, 2025LinkedIn has released its Member Post Analytics application programming interface (API), enabling creators to access performance...
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Influencer
Instagram Opens Professional Content To Google Search In Major Indexing Update
July 10, 2025Instagram will begin allowing search engines, such as Google and Microsoft Bing, to index public content...
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Brand
Ashvin Melwani On How Obvi Built A Creator Community Moat That Drives $100 Million In Supplement Sales
July 10, 2025Supplement brand Obvi has systematically transformed 2,000 creators and a 100,000-member Facebook community into a defensive...
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Commentary
TIME Launches Inaugural TIME100 Creators List Featuring Most Influential Creators
July 9, 2025TIME magazine has unveiled its inaugural TIME100 Creators list, recognizing 100 of the most influential digital...
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Technology
How Can Creators Protect Their Rights In The ‘Ownership Economy’?
July 9, 2025For Benjamin Woollams, founder and CEO of TrueRights, a company that provides digital rights management technology...
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Talent Collectives
Inside Parker Management’s Talent Representation Model That Attracted Propagate’s Acquisition
July 9, 2025Propagate Content's recent acquisition of Parker Management made headlines in the entertainment industry, as traditional media...
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Commentary
Strategic Vision: Co-Founder And CEO Ben Lee On Why The Business Of Creativity Joined Whalar Group
July 9, 2025The acquisition of The Business of Creativity by Whalar Group, announced in late May, combines educational...
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Commentary
Lawyers Caution Influencers On Posting Political Content Amid ICE Crackdown
July 9, 2025Lawyers in the United States are telling non-immigrant content creators to avoid political commentary as immigration...
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Commentary
Digital Voices Launches Global Influencer Council Uniting Marketing Experts
July 9, 2025Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing...
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Agency
SPH Media, TSL Media Group Team Up To Deliver Full-Funnel Influencer Marketing Solutions
July 9, 2025Singapore-based media network SPH Media has announced a partnership with X10 Media, a subsidiary of the...
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Influencer
iShowSpeed Reportedly Offered $600 Million Streaming Deal By Twitch
July 9, 2025Darren "iShowSpeed" Watkins Jr., one of YouTube's most popular content creators, has reportedly received a $600...
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Commentary
Nearly 90% Of Indian Influencers Unable To Make Full Living From Social Media, Report Reveals
July 8, 2025Despite the growing creator economy in India, 88% of content creators earn less than 75% of...
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Platform
Meta Introduces New WhatsApp Marketing, AI Features For Enhanced Business Capabilities
July 8, 2025Meta introduced centralized marketing campaign management across WhatsApp, Facebook and Instagram through Ads Manager and AI...
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Platform
Snap Launches Immersive AR Experience At Palace Of Versailles
July 8, 2025Snap unveiled a new cultural partnership with the Palace of Versailles, bringing historical royal festivities to...
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Platform
YouTube Cracks Down On ‘Mass-Produced’ Content Monetization, Targeting Shorts Spam
July 8, 2025YouTube is implementing stronger enforcement measures against "mass-produced or repetitive" content starting July 15, 2025. The...
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