Influencer

Influencer Wesley Breed Wants To Make Fashion History Feel Like A Story You Can Carry With You

Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior...

Technology

Inside HypeAgent: How HypeAuditor Is Turning Influencer Data Into A Conversational AI Co-Worker

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according...

Strategy

The SuperHeroes X Lenovo Collaboration: How Creator-Led Production Became A Global Brand Engine

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use...

Platform

TikTok Shop: 2026 Playbook For Creators

TikTok Shop is entering 2026 less like an influencer marketplace and more like a performance-driven distribution...

Talent Collectives

AND Media Emerges As Venture Studio For Left-Leaning Digital Creators

A new venture studio called AND Media launches with a focus on providing infrastructure and business...

Platform

Snapchat Launches Recap 2025 Featuring Personalized Year-End Video Highlights

Snapchat announced the release of its 2025 Recap feature, which offers users personalized video summaries of...

Talent Collectives

G&B’s New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was...

Platform

TikTok To Host First U.S. Awards Show On Dec. 18 With Ciara As Headliner

TikTok announced Grammy-winning artist Ciara as the musical headliner for its first U.S. Awards ceremony, scheduled...

Commentary

Pre-2020 Podcasts Outperform Newer Shows In Advertiser ROI, Oxford Road Data Reveals

Podcasts launched before March 2020 deliver superior advertiser returns compared to newer shows, according to December...

Influencer

Leah White: How A Former Climate Science Major Became A Digital Comedy Star

Leah White is a Canadian actress and creator who has built a following of more than...

Platform

TikTok Adds Motion And Brightness Controls To Improve Accessibility

TikTok introduces new accessibility features designed to support users with neurological, cognitive, and visual sensitivities, the...

Influencer

The ‘Disney Channel Bully’ Who Took Over TikTok: Inside Manny Kelly’s Viral College Comedy

When 19-year-old Immanuel “Manny” Kelly (@mannythemanzz) strolls across the UMass Lowell campus, heads turn not because...

Influencer

Smosh Is Launching A Live Improvised Medical Comedy Event, ‘Smosh Hospital’

Smos h announced its next digital livestream event, a 90-minute improvised medical drama parody scheduled for...

Talent Collectives

News Creator Corps: The Nonprofit Turning Creators Into Trusted Messengers

News Creator Corps (NCC) is a U.S. nonprofit that invests in digital creators who have already...

Technology

Why Linqia Built Marco AI And What It Signals For Influencer Marketing

As influencer marketing has expanded beyond social feeds into paid media, commerce, and full-funnel measurement, the...

Influencer

Meet Natalie Kim, The New York Creator Defining Modern Chic On Her Own Terms

In the heart of New York, Natalie Kim built a digital presence defined by polish, poise,...

Platform

WPP Media Integrates YouTube Creator Data Across Planning, Activation Tools

WPP Media announced an expansion of its partnership with Google that provides access to YouTube creator...

Agency

FaZe Clan Parent Company HardScope Launches Creator Media Platform To Connect Brands With Gen Z

HardScope announced its launch as a vertically-integrated creator media platform, aiming to scale talent growth while...

Brand

ATP Tour Brings 11 Creators To Turin Finals For ‘On Tour With’ Campaign

The Association of Tennis Professionals (ATP) deployed 11 digital creators to the Nitto ATP Finals in...

Agency

CAA To Expand UK Creator Roster Through Agent Hires Or Acquisition

Creative Artists Agency (CAA) is pursuing expansion of its content creator business in the UK through...