Influencer

Eugene Healey On Finding Desire Behind Brands

Based in Melbourne, Australia, brand strategy consultant Eugene Healey founded Studio EH in August 2024 to...

Technology

How Bent Pixels Provides The  Infrastructure For Creators To Build Sustainable Businesses

"It all started with Shaq," says Michael Pusateri, founder and CEO of Bent Pixels, recounting when...

Influencer

Sandie Cameron On The Psychology Of Creating Community Through Character Work

Sandie Cameron has built her following not by chasing viral moments, but through developing relatable personalities...

Influencer

How The McFarlands Built A Family Content Business By ‘Having Fun With Parents’

The McFarland family transformed their hobby of making home videos into a thriving social media presence,...

Commentary

YouTube’s Had Enough Of ‘Inauthentic Content’ – 15 Experts Share Thoughts On The New Monetization Policy

YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as...

Commentary

Social Media Captures Majority Of Digital Attention As Video Outpaces TV, Report Finds

Social media platforms now capture more consumer attention than television as short-form video dominates content consumption,...

Platform

TikTok Staff On Strike In Germany As AI Replaces Moderators

TikTok content moderators in Berlin staged a one-day strike on Wednesday, July 23, to protest the...

Technology

AI Startup Rocksalt Raises $3.5M To Turn Execs Into Influencers

Rocksalt, a San Francisco-based startup, has secured $3.5 million in seed funding to expand its AI...

Platform

TikTok To ‘Go Dark’ In U.S. If China Rejects Sale Deal, Says Commerce Secretary Lutnick

U.S. Commerce Secretary Howard Lutnick issued a stark warning on Thursday, July 24, that TikTok will...

Commentary

Private Equity Firms Accelerate YouTube Channel Acquisitions

Private equity firms are acquiring significant stakes in YouTube channels at an accelerating pace, with collective...

Commentary

YouTube Achieves Record TV Share In June Amid Netflix Streaming Rivalry

YouTube has strengthened its position as the leading media distributor according to Nielsen's latest “Media Distributor...

Commentary

Substack Publishers Favor AI For Research And Productivity Over Content Creation

Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance,...

Platform

BeReal Is Planning A Comeback To Recapture Its Gen Z Appeal

BeReal, the photo-sharing app that won Apple's "App of the Year" award in 2022, is implementing...

Technology

Listening To The Future: Agorapulse’s Acquisition Of Mention Explained

French-based Agorapulse has recently acquired social listening platform Mention to connect social media management with social...

Platform

The Bridge Between Hollywood And The Creator Economy: Inside Tubi’s New Creator Program

Tubi is paving a new way for digital creators to enter mainstream entertainment while maintaining their...

Agency

Sounds Profitable: Elevating The Business Of Podcasting Through Education And Community

Bryan Barletta turned an unexpected career setback into an opportunity to bolster knowledge sharing in the...

Platform

Bigo Live Expands To Latin America With First Creator Event In Mexico City

Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries,...

Influencer

REEZN: Chad Franke Taps Into His Personal Story To Create A Brand With Purpose

"REEZN isn't just a clothing brand—it's a movement,” states Chad Franke, founder of the emerging apparel...

Platform

Instagram Is Testing New Auto Scroll Feature For Posts

Instagram has begun rolling out an “Auto Scroll” feature to select users, allowing content to automatically...

Influencer

Influencer-Founded Fragrance Brand Phlur Acquired By TSG Consumer Partners

Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur....