Latest News
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Commentary
Social Media Giants Target Connected TV As Boundaries Blur
July 23, 2025In June, The Information reported that both TikTok and Instagram were creating TV apps to extend...
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Brand
Victoria’s Secret Taps Influencer Agency HelloFranses! To Lead UGC Strategy For Summer Campaign
July 23, 2025Victoria's Secret has appointed newly launched influencer agency HelloFranses! to spearhead user-generated content (UGC) strategy for...
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Agency
2btube: Platform Services And Financial Tools For Spanish-Speaking Creators
July 23, 2025The Spanish-speaking digital content market represents 600 million potential viewers across multiple countries, yet when 2btube...
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Influencer
Why Destene And Brandon Chose Content Creation Over Corporate Offices
July 23, 2025Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...
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Platform
Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline
July 23, 2025A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...
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Influencer
Dismantling The Playbook: How Sophie Jamison Is Challenging Influencer Marketing’s Broken System
July 23, 2025Sophie Jamison doesn't mince words when assessing the state of influencer marketing today: "The vast majority...
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Technology
Linqia Expands AI Toolset To Accelerate Influencer Marketing Campaigns
July 23, 2025Full-service influencer marketing platform Linqia is introducing Brief AI and Conversation Analytics as part of an...
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Commentary
AI Translation for Creators: Why the Human Element Still Rules (and How to Future-Proof Your Workflow)
July 23, 2025As someone who's built a career on language, systems, and productivity, I went to VidCon expecting...
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Brand
JanSport’s ‘Cringe’ Comedy TikTok Strategy Drives Record Back-To-School Sales
July 22, 2025JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy performance...
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Technology
Pocket.watch Launches AI Initiatives To Help Creators Monetize Content Licensing
July 22, 2025Pocket.watch, the kids and family media company behind franchises such as “Ryan's World” and “Love, Diana,”...
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Technology
Social Collaging Platform Closes After $9M In Funding Despite Creator Economy Pivot
July 22, 2025Zeen, a social collaging platform founded in 2019, announced it is ceasing operations after raising $9...
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Platform
Instagram Tests Analytics Feature Showing Which Carousel Frames Drive Likes
July 22, 2025Instagram is testing a new analytics feature that reveals which specific frame in a carousel post...
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Platform
Meta, X, And LinkedIn Appeal Italy’s VAT Claims On User Data Exchange
July 22, 2025Meta, X, and LinkedIn have filed appeals against Italy’s value-added tax (VAT) claims totaling over €1...
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Influencer
How Milkshake Is Creating A New Model For F1 Fan Content
July 22, 2025Natasha Lee Craig identified a specific gap in Formula 1 media coverage: despite 42% of F1's...
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Commentary
YouTube’s Growth ‘Threatens’ UK Public Service TV, Regulator Urges New Legislation
July 22, 2025UK media regulator Ofcom warns that UK public service television is becoming an "endangered species" as...
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Commentary
Creator Economy Jobs July 2025: Entertainment Giants And Tech Platforms Expand Creator Operations
July 22, 2025The creator economy hiring wave continues into July, with major entertainment companies and technology platforms driving...
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Brand
Onfolio Launches Revenue-Share Partnership Program To Scale Creator Businesses
July 21, 2025Onfolio Holdings Inc. has introduced a new partnership program designed to accelerate growth for digital content...
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Platform
Roblox Launches IP Licensing Platform Connecting Creators With Major Entertainment Brands
July 21, 2025Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner...
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Platform
Blackstone Exits TikTok U.S. Consortium Bid As Deal Uncertainty Grows
July 21, 2025Private equity firm Blackstone has withdrawn from the consortium seeking to invest in TikTok's U.S. operations,...
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Brand
Innocent Drinks Taps Marketing Agency PrettyGreen To Spearhead Gen Z-Focused Influencer Strategy
July 21, 2025Innocent Drinks appointed PR and marketing agency PrettyGreen to deliver influencer campaigns on a project basis,...
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