Brand

White Castle Backs Football Stars’ NIL Podcast To Connect With Young Fans

White Castle has announced its official sponsorship of "Downs 2 Business," a podcast focused on Name,...

Agency

TikTok Shop Strategy: Somerce’s Creator Community Method

Somerce, a UK-based social commerce agency specializing in TikTok Shop marketing, has grown from a startup...

Technology

How Lee Simpson Aims To Bridge The Creator-Expert Divide With Friends We Trust

In his work with creators, product strategist Lee Simpson recognized a pattern: growth alone was no...

Agency

How Mutato Adjusts Agency Billing Models For The Creator Economy

When Formula 1 races air in Brazil, thousands of motorsport enthusiasts now tune into a second-screen...

Commentary

AI Now Standard In Social Media Workflows, Report Shows

Nearly all social media professionals now use artificial intelligence tools in their daily work, according to...

Platform

TikTok Debuts Live Concert Experience For Grammy Winner Laufey’s Album Release

TikTok launched a dedicated in-app experience for Grammy award-winning artist Laufey's new album "A Matter of...

Platform

TikTok UK Content Moderator Jobs At Risk As Platform Plans Shift To AI-Based Moderation

TikTok is putting hundreds of UK content moderator jobs at risk as part of a global...

Platform

OnlyFans Reports 9% Revenue Growth To $7.2B In 2024 As User Growth Outpaces Financial Gains

OnlyFans reported $7.22 billion in subscriber payments (gross site volume) for fiscal year 2024, representing a...

Influencer

YouTuber Hired As NBA Scout After Years Of Player Analysis Videos

Keandre Ashley, who has operated the YouTube channel "Hoop Intellect" for seven years, has accepted a...

Platform

Trump Signals Possible Fourth Extension Of TikTok Divestment Deadline

U.S. President Donald Trump has indicated that he may extend the deadline for ByteDance to divest...

Commentary

Beauty & Fashion Brands Face ‘Attention Recession’ As Creator Content Struggles To Connect

A new report from influencer marketing platform Traackr reveals that beauty and fashion brands are experiencing...

Agency

Whalar Group Names Eddie Renard As Company’s First Chief Operating Officer

Whalar Group has appointed Eddie Renard as its first-ever Chief Operating Officer. Renard, who previously served...

Technology

AnyMind Group Launches AI Avatar Service Allowing Creators To Earn Passive Income

Southeast Asia-based tech company AnyMind Group has launched AnyLive for Creators, a service that allows influencers...

Technology

From Spreadsheets To Software: How Influence4You Structures Influencer Marketing

Back in 2012, as influencer marketing was just beginning to take shape, HEC Paris graduate Stéphane...

Brand

Shein Taps Gen Z Influencer Kaela Tavares To Launch Activewear In Australia

Fast-fashion retailer Shein has launched its Glowmode activewear line in Australia with influencer Kaela Tavares as...

Platform

YouTube Rolls Out AR Tool For Shorts To Challenge TikTok, Snapchat

YouTube has launched Effect Maker, a web-based tool that allows creators to design and share augmented...

Technology

MOGL Debuts AI Assistant To Cut NIL Campaign Launch Time

MOGL has launched an AI Assistant designed to streamline name, image, and likeness (NIL) campaigns for...

Brand

Tubi Seeks Senior Manager To Grow Creator Partnerships Program

Fox Corporation's streaming division Tubi announces a key hiring initiative for its recently launched Tubi for...

Influencer

Jake Paul To Face Boxing Champion Gervonta Davis In Exhibition Bout On Nov. 14

Jake Paul will face WBA lightweight champion Gervonta "Tank" Davis in an exhibition boxing match on...

Brand

ESPN To Add TikTok-Style Video Feed In App Overhaul

ESPN will launch a TikTok-style vertical video feed within its app on Thursday, August 21, bringing...