Commentary

Creators Emerge As Gen Z & Millennials’ Most Trusted Holiday Shopping Source, LTK Finds

LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest...

Agency

Publicis Groupe Australia Launches Integrated Social & Influencer Agency

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group's social,...

Commentary

Study Reveals Travel Influencers More Effective Under Low Involvement, Challenging Traditional Persuasion Models

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs)...

Agency

Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...

Influencer

Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan

Twitch streamer Kai Cenat has revealed plans for "Mafiathon 3," promising to "go bigger than ever"...

Agency

Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...

Commentary

26 Industry Experts Weigh In On Instagram’s New Repost Feature

Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed...

Commentary

Chengdu Emerges As China’s Influencer Capital Following Major Social Media Conference

The phrase "Half of the country's internet celebrities are in Chengdu" has gone viral across Chinese...

Brand

TikTok Creators Hit The Road For College Football Tour

Creator-led media company Culture Media is bringing a new approach to college football coverage with its...

Platform

Instagram Adds Reel Linking For Multi-Part Videos

Instagram has launched a new feature that allows creators to link multiple Reels in a series,...

Commentary

Macao To Host Major Asian Influencer Gathering In October

Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...

Technology

AnyMind Acquires Beauty Creator Studio NADESIKO To Boost Social Commerce

AnyMind Group has acquired NADESIKO Inc., a Tokyo-based creator studio specializing in short-form beauty content and...

Influencer

Meet Rohit Khubchandani, a Corporate Leader and Travel Creator with a ‘License to Explore’

Rohit Khubchandani balances two distinct professional roles. By day, he serves as Regional Sales Director for...

Technology

Referwo: Automating Influencer Marketing for E-Commerce Growth

Referwo, an Australian-based SaaS platform founded in 2022, automates influencer marketing campaigns for e-commerce brands by...

Brand

Dubai Unveils $1M AI Film Prize for Upcoming Creator Economy Summit

Dubai has announced a $1 million prize for AI-generated short films, positioning it as the world's...

Technology

Linqia Launches Video Editing Solution to Turn Influencer Content Into Multi-Channel Assets

Influencer marketing agency Linqia has unveiled “Resonate Studio,” a video-editing solution that enables brands to adapt...

Platform

TikTok Launches Global Music Discovery Campaign

TikTok has unveiled "See Where Music Takes You," its first large-scale campaign dedicated to the music...

Brand

Popfly, Hyundai Hunt for Creator, Offering Free SUV for Adventure Content

Popfly, a platform connecting more than 10,000 creators with adventure brands, has partnered with Hyundai to...

Platform

Telegram Becomes Russia’s Influencer Haven as Government Tightens Grip on Western Social Media

The Russian influencer marketing industry continues to grow despite government restrictions on foreign platforms, with Telegram...

Commentary

Creator Economy Calendar October 2025 – Busy Schedule This Fall

Following a packed September featuring key industry gatherings, including Press Publish NYC, FinCon, and DMEXCO, the...