Platform

TikTok Adds Movie Ticket Buying Through Fandango

TikTok has partnered with Fandango to allow users to purchase movie tickets directly within the app,...

Commentary

How Gen Z Is Reshaping Digital Media Through ‘Creative Maximalism’

A new generation of digital natives is transforming online content through what YouTube's Culture & Trends...

Brand

MrBeast Teams Up With NFL For YouTube Broadcast, Fans Push Back On Coverage

The NFL partnered with YouTube creator MrBeast (Jimmy Donaldson) for the platform's first-ever exclusive NFL broadcast,...

Agency

Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings

Multiple content creators are highlighting outstanding payments from The Corner following the agency's communications business entering...

Technology

Creator Television Expands Roster With Three Popular Comedy Creators

Creator Television, a creator-led streaming network and content studio, has expanded its roster by signing content...

Agency

How Olgu Uysal’s OH Medya Approaches Influencer Marketing Through Data Science

"Influencer marketing has always been a slippery surface with no strict rules; what works today may...

Brand

How Gymshark Taps Into Sorority Partnerships On Social Media To Fuel Growth

British activewear company Gymshark has been quietly redirecting its marketing focus toward U.S. sororities, turning cultural...

Agency

Beyond Borders: Represented’s Single-Point Solution For European Influencer Campaigns Explained

In 2011, Danish entrepreneur Henrik Akselbo spotted a marketing phenomenon that was hiding in plain sight:...

Influencer

Miyaeva Renae On Building A Mommy-And-Me Fashion Brand While Raising Her Newborn

For content creator Miyaeva Renae, becoming a mother to her son Stetson revealed a frustrating reality...

Strategy

Instagram Summit By Manychat: Building Business Connections In The Creator Economy

The Instagram Summit by Manychat aims to bring together more than 17,000 content creators from October...

Talent Collectives

How India’s Self-Regulatory Body Tackles Growing Challenges In The Influencer Economy

Despite India's creator economy being on track to exceed $100 billion by 2030, with consumer spending...

Technology

Captions Rebrands As Mirage In Pivot To AI Video Research

AI-powered video creation and editing app Captions has rebranded to Mirage, signaling its expansion beyond creator...

Platform

Snapchat Introduces App Power Pack To Boost Performance Marketing

Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...

Influencer

Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10

Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...

Agency

NewGen Taps Industry Vet Dana Pirkle To Spearhead Creator Division Growth

Creator agency NewGen has appointed Dana Pirkle as its new Talent Director. Based at the company's...

Brand

Ghana Commercial Bank Proposes Direct Payment System For TikTok Creators

Ghana Commercial Bank (GCB) is positioning itself to become a direct payment gateway for TikTok creators...

Platform

College Social App Fizz Partners With Gopuff To Bring Grocery Delivery To Campuses

College-focused social platform Fizz announced a partnership with food delivery company Gopuff to integrate grocery delivery...

Agency

Defining Kobe Global’s ‘Hyper-Relevance’ Concept In Influencer Marketing

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data...

Influencer

The Heartwarming Story Of Social Media Sensations Jared And Luna

Just days before the world shut down due to the COVID-19 pandemic in 2020, Jared Davis...

Technology

David Choi: From YouTube Musician To Rights Management Expert

Songwriter and producer David Choi joined YouTube in 2006, just months after the platform launched, becoming...