Latest News
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Brand
HubSpot Acquires Creator-Led Media Brand ‘Starter Story’
February 25, 2026HubSpot Media, the in-house media division of enterprise software company HubSpot, has announced the acquisition of...
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Tech
Manychat Launches Community Experts Program To Expand Conversational Marketing Education
February 25, 2026Marketing automation platform Manychat has launched the “Manychat Community Experts Program,” a global network of educators,...
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Influencer
Gordon Ramsay Credits Influencers As More Powerful Than Traditional Critics In London Restaurant Launch Strategy
February 25, 2026Gordon Ramsay's public endorsement of Influencer Marketing over traditional press comes as Fox Entertainment launches a...
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Platform
Twitch Introduces Separate Streaming And Chatting Suspensions Under New Enforcement Framework
February 24, 2026Twitch is replacing its all-or-nothing suspension system with a targeted enforcement framework that ties restrictions to...
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Strategy
Ashley Mady On Why Safe Social and Consumer Products Strategy Are Converging In The Kids Creator Economy
February 24, 2026In the kids entertainment industry, distribution used to start with broadcasters. Today, it often starts with...
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Influencer
YouTube Creator Jordan Matter Outlines Retention-First Framework At Kidscreen Summit
February 24, 2026Jordan Matter, whose family YouTube channel has accumulated 33 billion minutes watched and grown to 34...
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Tech
Epidemic Sound Launches API To Embed AI-Powered Music Licensing Into Third-Party Platforms
February 24, 2026Epidemic Sound has launched a developer API (Application Programming Interface) that allows third-party platforms to integrate...
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Influencer
How Crunch Labs Built A Multi-Platform Media Strategy Around Mark Rober
February 24, 2026Mark Rober, a former NASA and Apple engineer whose YouTube channel has grown to more than...
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Tech
GameSquare Acquires Creator Tech Platform TubeBuddy From BENlabs
February 24, 2026GameSquare Holdings, Inc. has entered into an asset purchase agreement with BENlabs to acquire TubeBuddy, an...
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Agency
QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities
February 24, 2026QYOU Media has received official TikTok Agency Partner status, granting the creator marketing company access to...
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Commentary
MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report
February 24, 2026TikTok remains the primary launchpad for viral music in the MENA (Middle East and North Africa)...
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Commentary
How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content
February 24, 2026Loyalty programs are growing beyond discount-driven retention tools, with some brands experimenting with models that integrate...
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Commentary
Creators Favor Long-Term Brand Partnerships As Platform Diversification Becomes The Norm, Report Finds
February 24, 2026A survey of 1,000 U.S. creators shows income spreading across TikTok, YouTube, and Instagram, while nearly...
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Brand
Hailey Bieber’s Rhode Enters Australia To Queues, Controversy As Creators Criticize PR Strategy, Local Brand Loyalty
February 23, 2026Rhode, the skincare brand founded by Hailey Bieber and acquired by E.l.f. Beauty for $1 billion...
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Commentary
The 10 Fastest-Growing U.S. Instagram Accounts Of January 2026
February 23, 2026Data from HypeAuditor revealed Donald Trump gained 3.5 million Instagram followers in January 2026, topping the...
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Commentary
The 10 Fastest-Growing UK Instagram Accounts Of January 2026
February 23, 2026Manchester United topped the UK rankings in January 2026 with nearly 500,000 new Instagram followers, while...
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Platform
Substack Doubles Down On Canada, Hiring Digital Media Veteran Mark Swierszcz To Expand Subscription-Led Publishing
February 23, 2026Substack is doubling down on Canada as part of its global push to strengthen subscription-led media....
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Talent Collectives
Millennial Entertainment: Inside The Strategy Behind Long-Term Talent Growth In The Creator Economy
February 23, 2026Founded in early 2017, Millennial Entertainment operates as a 360° talent management and creative strategy firm...
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Agency
Former NET-A-PORTER Fashion Director Kay Barron Launches VVEND To Rewire Luxury Retail Through Live Commerce
February 23, 2026Kay Barron believes luxury brands are overlooking a revenue channel hiding in plain sight. After more...
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Influencer
How Bria Jones Built An Influential Brand On Her Own Terms
February 23, 2026Bria Jones doesn’t describe her entrance into the creator economy as destiny. She describes it as...
