Influencer

Violet Witchel And The Business Of Cooking Food People Actually Make

Violet Witchel didn’t enter the internet as a would-be food personality. She arrived as an economics...

Influencer

How Paige Lindgren Built A Multi-Platform Wellness Brand By Letting Life Shape The Content

Paige Lindgren is a multi-platform creator whose work spans TikTok, Instagram, YouTube, and Substack, with brand...

Commentary

Syracuse’s Creator Economy Center Adds Academic Minor, Student Content Series

Syracuse University announced three new initiatives for its Center for the Creator Economy at a January...

Platform

Snapchat, Gucci Partner On Luxury Industry’s First Sponsored AI Lens

Gucci has launched the first Sponsored AI Lens for the luxury sector on Snapchat, enabling users...

Brand

NBA To Embed 200+ Creators Across All-Star Weekend Events

The National Basketball Association (NBA) has announced that more than 200 global creators will participate in...

Tech

Fox’s Red Seat Ventures Acquires Podcast Subscription Platform Supercast

Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has acquired Supercast, a subscription...

Platform

YouTube Partner Program To Launch In Armenia This Spring

YouTube announced the launch of its Partner Program in Armenia this spring. The expansion adds Armenia...

Platform

Spotify’s AI Pivot Signals A New Phase For Creator Discovery

Spotify closed 2025 with record user growth and its strongest profitability profile to date. Alongside those...

Commentary

Voxtopica Launches First Amendment Educational Podcast With Washington University

Podcast agency Voxtopica has announced the launch of “Amended! Liberty's Guide to the First Amendment,” an...

Influencer

Influencer Andrea Carmona Is Learning To Let Her Life Lead The Content

Long before content creation became a viable career path, Andrea Carmona approached social media with intent,...

Talent Collectives

From Advocacy To Agency: How Gallaher Group Supports Impact-Driven Creators And Brands

Influence in the creator economy is often discussed in terms of reach and visibility, but for...

Tech

Miami Startup Mavn Streamlines Influencer Vetting For South Beach Wine & Food Festival

Miami-based influencer marketing platform Mavn has partnered with the Food Network South Beach Wine & Food...

Influencer

Beast Industries Acquires Fintech Step To Add Financial Services To Creator Platform

Beast Industries, the company founded by YouTube creator Jimmy Donaldson (MrBeast), has acquired Step, a financial...

Platform

Snapchat Now Lets Users Automatically Alert Friends When They Arrive At Any Location

Snapchat has expanded its location-based notification system to let users set alerts for any destination, building...

Agency

Publicis Taps Influential Acquisition To Launch Sports Creator Marketing Unit

Publicis Groupe has formed Influential Sports, a new division combining its 2024 acquisition of creator agency...

Commentary

‘Stranger Things’ Star Maya Hawke, Multi-Platinum Artist Andy Grammer Join SXSW Podcast Lineup

Podcast Movement and Sounds Profitable added Maya Hawke and Andy Grammer to the talent roster for...

Technology

John Gargiulo’s Case For AI-Powered Creative Velocity In Paid Social

Former Airbnb product marketing lead John Gargiulo believes the problem with paid social advertising today isn’t...

Agency

From Followers To Ownership: How Rare Flower’s Zhāo Lewis Liú Is Reframing The Creator Incubator Model

Rare Flower Agency is a Los Angeles-based agency designed to help creators move beyond brand deals...

Tech

Wes Elder On Why Creator Marketing Needs A Marketplace, Not Another Campaign Tool

For brands investing in creator marketing, the hardest part is rarely finding creators, according to Wes...

Agency

From Case Study To Playbook: Nick Seymour On What Actually Scales In Creator-Led Brand Experiences At Komodo

When Komodo co-founder Nick Seymour last spoke with Net Influencer, his agency had just finished what...