Agency

GiftWorks: How Clarion Communications’ Dedicated Influencer Gifting Division Works

Clarion Communications, a UK-based PR agency that has worked with major brands such as Unilever, Cathay...

Technology

Inside Audioboom Acquisition Of Adelicious: Consolidating British Podcast Power

Audioboom has acquired UK podcast network Adelicious, creating Britain's largest homegrown podcast network with 46 million...

Technology

Fans vs. Followers: Inside FanCircles’ Creator Monetization System

Kevin Brown, who founded and sold one of Europe’s largest affiliate networks, Affiliate Window (now Awin.com),...

Technology

How Motom Enables Brands To Control Their Creator Commerce Data

The path from social media discovery to purchase is broken, creating frustration for shoppers, attribution issues...

Influencer

Overcoming Adversity To Reach Social Media Stardom: Mia Dio’s Unapologetic Rise

A single misclick transformed Mia Dio from an office worker escaping harassment into a viral sensation...

Commentary

5 Key Findings From Podscribe’s Latest Podcast Advertising Report

As podcast advertising grows into a major market, Podscribe's “Q3 2025 Performance Benchmarks” report offers important...

Agency

We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency's...

Commentary

Beauty & Fashion Brands Vie For Creator Attention As Traackr Metric Shows Mixed July Results

Beauty and fashion brands are showing varied performance in their quest for creator marketing supremacy, according...

Commentary

UK Charity Urges Temporary Ban On Gambling Content Marketing

GambleAware has called for temporary restrictions on gambling content marketing in Britain while new regulations are...

Commentary

Content Creators Among Professions Set To Benefit From Trump’s ‘No Tax On Tips’ Policy

Digital content creators and influencers are included among the 68 occupations eligible for President Donald Trump's...

Strategy

U.S. Tennis Association Launches Creator Credentials Program To Boost U.S. Open Engagement

The U.S. Tennis Association (USTA) introduces a dedicated credential program for social media creators at this...

Technology

Stellar Tech Acquires Dutch Platform Join In Bid To Consolidate Benelux Creator Marketing

Brussels-based marketing technology firm Stellar Tech has expanded its footprint in the Benelux region with the...

Commentary

From Coma To Comeback: AI Helps Music Creator Reclaim His Voice At The ‘Grammys Of AI Music’

When Lucas Horne, 26, awoke from his months-long coma in April 2017, the UK musician faced...

Platform

Pinterest Autumn Trend Report Highlights Thrifting Boom Among Gen Z Users

Pinterest released its “2025 Autumn Trend Report,” revealing significant growth in interest for secondhand and vintage...

Platform

How YouTube Is Winning The Attention Economy In 2025

New data from YouGov’s detailed "State of US Media Consumption in 2025" report shows that YouTube...

Brand

Amazon India Launches Tech Influencer Program To Connect Creators With Online Shoppers

Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content...

Influencer

MrBeast Reportedly Planning To Launch Mobile Service

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...

Platform

Malaysia Calls TikTok To Task Over Fake News Delays

Malaysian authorities have summoned TikTok’s top management over the social media company's alleged delays in addressing...

Brand

CASETiFY Taps Model & Influencer Antonela Roccuzzo For New Accessory Collection

Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife...

Platform

YouTube Adds ‘Gift Goals’ To Boost Livestream Donations

YouTube has rolled out "gift goals," a new feature that expands its existing goals functionality to...