Creator TV Sports, the competition-focused studio label under Sabio Holdings, has revealed the creator lineup for its inaugural Creator Pickleball Tour, a 16-player tournament set to take place at VidCon Anaheim from June 25 to 27.

The event will feature NichLmao (88.5 million YouTube subscribers across channels), DangMattSmith (14.5 million TikTok followers, 15.2 million YouTube subscribers), Peet Montzingo (22.3 million YouTube subscribers, 14.6 million TikTok followers), Merrick Hanna (36.6 million TikTok followers), AnythingAlexia (10 million YouTube subscribers), Nevaaadaa (13.3 million TikTok followers, 3 million Instagram followers), and Yoangelolo (9.8 million YouTube subscribers, 4.9 million TikTok followers), among others. 

The tour is being produced in partnership with Rob Ryan, a consultant with more than 13 years of experience working in the Creator Economy.

VidCon Anaheim, now in its 15th year, draws more than 55,000 attendees and 250 creators annually. The tournament will operate as a three-day fan activation, with Days 2 and 3 open to fan participation and creator interactions on and around the court.

“This is what Creator TV Sports is built for,” said Joe Ochoa, co-founder and General Manager of Creator TV, in a press release. “Putting them in a live competition at the world’s biggest creator event and bringing it to streaming creates something that works everywhere: on-site, on social, and on screen.”

Streaming Distribution and Brand Integration

Harry Cicma will produce the televised portion of the tour, which will be distributed as an episodic series across Creator TV’s FAST network, now reaching 149.6 million households across TCL tv+, Xumo Play, Sling Freestream, Amazon Fire TV Channels, Plex, and Anoki’s LiveTVx. The activation will include branded court signage and custom JOOLA paddles, and brand integration opportunities for both the live event and the produced series remain available.

Growing Competition Slate

The Creator Pickleball Tour joins Creator TV Sports’ existing competition programming, which includes the Creator Poker Championship, aired on CBS Sports Network in partnership with the World Poker Tour, and the World Chase Tag Championships, which streamed live from Paris on June 6 to 7. 

Creator TV reported a 95% increase in total minutes viewed and a 111% increase in total sessions from Q1 to Q2 2025, with overall viewership rising 300% across platforms.

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