Agency

Inside Katelyn Rhoades’ enfluence Marketing Studio

"We don't just post, we build influence." This philosophy drives Katelyn Rhoades, founder and CEO of...

Platform

Why Bigo Live Champions Community Over Content For Creator Success

Bigo Live is challenging the viral-first model of creator success with a platform built around real-time...

Technology

LFG: The DJ-Only Streaming Platform On A Mission To Take Back the Decks

DJs are the drivers of global dance music culture, yet on major streaming platforms, they're buried...

Brand

Popeyes Streamer Meals Cause Confusion As Streamer Says Bundle Not An Official Menu Item

Popeyes Louisiana Kitchen's latest marketing campaign has created confusion at restaurant counters nationwide after launching a...

Influencer

Slow Ventures Invests $2M In Creator Jonathan Katz-Moses In First Deal From $60M Creator Fund

Slow Ventures has made its first investment from its dedicated $60 million Creator Fund launched in...

Technology

Famous Birthdays Teams Up With Pixability To Connect Advertisers With Rising Creators

Famous Birthdays and tech company Pixability announced a new partnership that integrates the former’s “velocity” data...

Platform

Threads Hits 400 Million Monthly Users, Narrowing Mobile Gap With X

Meta’s Threads has reached 400 million monthly active users, closing the gap with competitor X in...

Talent Collectives

YouTube Creator Topper Guild To Be Repped By WME

YouTube creator Topper Guild, 22, has signed with William Morris Endeavor (WME) for representation in all...

Platform

TikTok Launches Initiative To Help UK Students Navigate Post-A-Level Options

TikTok’s “Careers Week” is a five-day series of live events running from August 11-15, designed to...

Technology

Alasdair Mann On How Alementary Media Helps Creators Take Control Of Their Business

Alasdair Mann, founder of London-based Alementary Media, knows firsthand the struggles creators face when trying to...

Platform

Tubi Surpasses 5,000 Episodes Of Creator Content, Taps TikTok Exec To Lead Creator Partnerships

Tubi has expanded its digital-first creator content collection to over 5,000 episodes with new partnerships featuring...

Agency

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part II – 14 Experts Share Thoughts

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working...

Platform

Senators Demand Meta Shut Down Instagram Map Feature Over Child Safety Concerns

Bipartisan lawmakers are calling on Meta to abandon its recently launched Instagram Map feature, citing significant...

Brand

Snapchat, McDonald’s Partner On ‘McDonaldland’ AR Experience

Snapchat has partnered with McDonald's on a new augmented reality experience for "McDonaldland" through multiple interactive...

Platform

Poker Content Creators Raise Concerns Over YouTube’s Age Restriction Policy

YouTube's recently implemented age restriction policy is significantly affecting poker content creators' ability to reach their...

Brand

Children’s YouTube Channel CoComelon To Launch New Live-Action Show In September

Moonbug Entertainment is launching "The Melon Patch," a new live-action series from its CoComelon franchise, on...

Brand

Sony Sues DSW Over Unauthorized Music In Social Media Ads

Sony Music Entertainment has filed a lawsuit against Designer Shoe Warehouse (DSW) alleging "rampant infringement" of...

Agency

Creative Agency MBCS Strengthens Content Offering By Absorbing Kinesso’s Creators & Content Team

Creative agency MBCS announced the integration of Kinesso's Creators & Content team into its operations, bolstering...

Influencer

How Calli Connects Authors With BookTok Influencers

Image source: meetcalli.com What happens when an industry transforms its sales channels in such a short...