Platform

LinkedIn Bets On Games To Build Professional Connections, Daily Habits

When LinkedIn introduced in-platform games in May 2024, the move appeared, at first glance, out of...

Platform

TikTok, LinkedIn Face DSA Investigation Over Content Reporting Mechanisms

Ireland’s Coimisiún na Meán opened a Digital Services Act (DSA) investigation into TikTok and LinkedIn over...

Influencer

Ex-LinkedIn Account Manager Rachel Tokar Turns Comedy Skits Into Full-Time Creator Career

Rachel Tokar crafts mini comedy scenes where finance bros meet their dream dates and manic pixie...

Technology

Social Media Management Platform Metricool Adds LinkedIn Profile Analytics

LinkedIn’s decision to open its Member Post Analytics API for profiles in July created an immediate...

Technology

Innovid And LinkedIn Team Up For Smart TV Advertising

Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to...

Commentary

Top 5 Factors Driving B2B Video Engagement On LinkedIn

LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the...

Platform

LinkedIn Launches API For Creators To Track Metrics Across Third-Party Platforms

LinkedIn has released its Member Post Analytics application programming interface (API), enabling creators to access performance...

Influencer

Jayde Powell On Guiding Creators Into LinkedIn’s Untapped Goldmine

LinkedIn video content has surged 53% in the past year, with impressions increasing by 73% and...

Commentary

Employee-Generated Content Drives Growth Rates Exceeding 5,000%, ADVOCACY Report Shows

The “2025 Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth...

Platform

LinkedIn Launches First Impression Ads, Expands CTV Capabilities For B2B Marketers

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B...

Platform

LinkedIn Expands Ad Transparency With New Job Library Feature

LinkedIn expands its Ad Library database with a new Job Library segment, providing oversight of paid...

Platform

Inside LinkedIn’s Cannes Lions Strategy

LinkedIn is returning to Cannes Lions 2025, reinforcing its position as “the essential platform for B2B...

Commentary

CEO LinkedIn Presence Varies Widely Across Europe, Study Shows

Switzerland tops the list of countries with the highest concentration of chief executive officers on LinkedIn,...

Platform

LinkedIn Expands BrandLink Program To Boost Video Ad Relevance With Creator Partnerships

LinkedIn has rebranded and expanded its Wire Program as BrandLink, positioning the initiative to capitalize on...

Platform

LinkedIn Unveils ‘Create On LinkedIn’ Hub To Help Professionals Boost Content Strategy

LinkedIn has introduced a “Create on LinkedIn” hub designed to help professionals develop better content, understand...

Commentary

LinkedIn Posts With Links See Higher Engagement, Study Shows

Metricool‘s “2025 LinkedIn Study,” analyzing 577,180 posts from 47,735 LinkedIn pages, reveals several counterintuitive findings about...

Agency

The Rise Of B2B Creator Management: How The Wishly Group Is Transforming LinkedIn’s Creator Economy

“If you’re not even thinking about influencer campaigns to shift people’s mindset and speed up your...

Platform

Content Showing People In Casual Clothing Boosted Video Watch Rates By Nearly 40% In Professional Ads, LinkedIn Reports

Business-to-business marketers are seeing higher engagement rates when featuring casual attire and authentic emotional expressions in...

Brand

AJ Eckstein’s Creator Match is Elevating B2B Marketing on LinkedIn

While TikTok and Instagram compete for dance trends and lifestyle content, AJ Eckstein sees untapped potential...

Platform

LinkedIn Expands Content Marketing Capabilities With Sponsored Articles, Newsletters, Here’s What The Industry Thinks

As LinkedIn continues to grow its role as a content creation platform, it is increasingly recognized...

Platform

LinkedIn Expands Content Marketing Capabilities With Sponsored Articles, Newsletters

LinkedIn introduced Newsletter Articles and updated Sponsored Articles in July, expanding its content marketing offerings for...

Platform

LinkedIn Just Tapped This Surprising Partner To Bring More Creators On Board

LinkedIn has partnered with creator marketing agency Whalar Group to pair brands with creators for LinkedIn...

Platform

LinkedIn’s Unexpected Move: Can Playing Games Actually Help Users’ Careers?

LinkedIn is venturing into the gaming industry with the launch of three new daily puzzle games:...

Platform

All About The LinkedIn Analytics Tools

Research shows that 98% of content marketers use LinkedIn to support their B2B campaigns and lead...

Platform

Access LinkedIn Accelerator Program

With an impressive 58 million companies currently operating on LinkedIn, it is no surprise that the...