LinkedIn has released its Member Post Analytics application programming interface (API), enabling creators to access performance metrics directly through third-party platforms. The new API integrates with 11 tools, including Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, Social Pilot, Later, Publer, and Vista Social.

According to Digiday, creators can now monitor key metrics—including follower growth, post impressions, and video views—without needing to navigate LinkedIn’s dashboard. The API connects with influencer management platforms and scheduling tools that creators already use to manage content across multiple social networks.

“What this will do on the creator side, and specifically with regard to their relationship with advertisers, is give a more complete picture of what their reach looks like across platforms, from whatever tool they use,” said Sam Corrao Clanon, LinkedIn’s Director of Creator Products, in a statement.

Third-party vendors access the API through a free approval form on LinkedIn’s website, with additional integrations planned for the coming year.

Industry Response

Jennifer Winberg, Ogilvy’s Senior Director of Social, views the API as a positive development that brings LinkedIn metrics more in line with other platforms. However, she noted for Digiday that clients typically trust creator-shared metrics more than third-party data.

LinkedIn creator Gigi Robinson welcomes the API as evidence of LinkedIn’s commitment to improving the creator experience, though she remains skeptical about its impact on securing brand partnerships.

The API launch coincides with LinkedIn’s recent crackdown on unauthorized third-party apps that scrape user data. A LinkedIn spokesperson revealed that these actions protect member information from being “used without their consent.”

Checkout Our Latest Podcast