Switzerland tops the list of countries with the highest concentration of chief executive officers on LinkedIn, with 5.48% of Swiss users listing “CEO” in their professional profiles, according to new research from influencer marketing platform Heepsy.
The study, which examines how leadership titles are distributed across LinkedIn’s global user base, shows pronounced regional variations in how professionals identify as executives on the platform.
Rankings By Country
Swedish LinkedIn users follow closely with 4.44% identifying as CEOs, while Spain ranks third with 4.37% of profiles carrying the chief executive designation.
Germany hosts the largest absolute number of CEO profiles among countries studied, with 185,000 users adopting the title. This represents 4.19% of Germany’s 4.42 million LinkedIn users, placing it fourth in percentage terms.
Denmark completes the top five with 3.87% of its 1.11 million users identifying as chief executives.
France shows the lowest proportion of CEO-titled profiles among countries analyzed, with just 1.76% of its 8.6 million users presenting themselves as chief executives. This rate is more than three times lower than Switzerland’s, despite France having the largest LinkedIn user population in the study.
The Netherlands and Italy also demonstrate more conservative use of the executive title, with 2.26% and 2.68% of users identifying as CEOs, respectively.
Value-Added Insights
For marketing professionals, these insights provide additional significance as 75% of B2B businesses report using LinkedIn influencers in their marketing strategies, according to The Influencer Marketing Factory.
The report also shows that LinkedIn’s Thought Leader Ads featuring top voices provide significant performance improvements over traditional advertising: a 62% decrease in cost-per-click and a 23% reduction in cost-per-lead, per The Influencer Marketing Factory.
“94% of audiences trust content on LinkedIn more than other platforms,” Dani Markovits, Creator and Community Manager at LinkedIn, said in a statement.
Broader Context and Implications
Since its launch in 2003, LinkedIn has transformed from a resume repository to a dynamic hub for B2B influencer marketing, now hosting more than 1.2 billion members globally.
“LinkedIn has evolved from just a job board to a key platform for showing off our professional identities,” states Tabi Vicuña, Heepsy’s founder. “The title of CEO now focuses more on how we wish to be seen by others rather than just our role in a company.”
The findings come amid growing questions about credential verification on professional networks, highlighting regional differences in self-presentation and personal branding that may reflect cultural attitudes toward leadership and professional status.
The full report is available here.
Switzerland tops the list of countries with the highest concentration of chief executive officers on LinkedIn, with 5.48% of Swiss users listing “CEO” in their professional profiles, according to new research from influencer marketing platform Heepsy.
The study, which examines how leadership titles are distributed across LinkedIn’s global user base, shows pronounced regional variations in how professionals identify as executives on the platform.
Rankings By Country
Swedish LinkedIn users follow closely with 4.44% identifying as CEOs, while Spain ranks third with 4.37% of profiles carrying the chief executive designation.
Germany hosts the largest absolute number of CEO profiles among countries studied, with 185,000 users adopting the title. This represents 4.19% of Germany’s 4.42 million LinkedIn users, placing it fourth in percentage terms.
Denmark completes the top five with 3.87% of its 1.11 million users identifying as chief executives.
France shows the lowest proportion of CEO-titled profiles among countries analyzed, with just 1.76% of its 8.6 million users presenting themselves as chief executives. This rate is more than three times lower than Switzerland’s, despite France having the largest LinkedIn user population in the study.
The Netherlands and Italy also demonstrate more conservative use of the executive title, with 2.26% and 2.68% of users identifying as CEOs, respectively.
Value-Added Insights
For marketing professionals, these insights provide additional significance as 75% of B2B businesses report using LinkedIn influencers in their marketing strategies, according to The Influencer Marketing Factory.
The report also shows that LinkedIn’s Thought Leader Ads featuring top voices provide significant performance improvements over traditional advertising: a 62% decrease in cost-per-click and a 23% reduction in cost-per-lead, per The Influencer Marketing Factory.
“94% of audiences trust content on LinkedIn more than other platforms,” Dani Markovits, Creator and Community Manager at LinkedIn, said in a statement.
Broader Context and Implications
Since its launch in 2003, LinkedIn has transformed from a resume repository to a dynamic hub for B2B influencer marketing, now hosting more than 1.2 billion members globally.
“LinkedIn has evolved from just a job board to a key platform for showing off our professional identities,” states Tabi Vicuña, Heepsy’s founder. “The title of CEO now focuses more on how we wish to be seen by others rather than just our role in a company.”
The findings come amid growing questions about credential verification on professional networks, highlighting regional differences in self-presentation and personal branding that may reflect cultural attitudes toward leadership and professional status.
The full report is available here.