Talent Collectives

Night Raises $70M To Expand Creator Management Into Gaming, Music, And Live Events

Creator-focused talent management firm Night has raised $70 million in a new financing round, per The...

Agency

Sassy Chap Games Signs With CAA To Expand Creator-Led Gaming IP Across Film, TV, And Beyond

Sassy Chap Games has signed with Creative Artists Agency (CAA) to represent its portfolio of gaming...

Talent Collectives

A Team And Agency Under One Roof: How Jordan Lazarus Is Scaling Xen’s Creator-First Gaming Model

Xen is a New York-based creator network and esports organization built around a simple premise: gaming...

Technology

Gaming Network FGN Acquires Creatraction To Add Creator Marketing To Rural Broadband Gaming Platform

FGN Inc. (Fiber Gaming Network) has acquired Creatraction in a deal that combines esports infrastructure with...

Influencer

Press X To Create: How VinceJG Turned Retro Gaming Into A Digital Art Movement

The screen flickers. A PlayStation startup sound hums beneath a grainy hip-hop beat, and for a...

Strategy

YouTube Science Channel ‘Veritasium’ Expands Into Tabletop Gaming With Kickstarter Launch

Veritasium, a YouTube science channel with nearly 20 million subscribers and over 40 million monthly views,...

Influencer

From Gaming With Friends To Featured Creator: FANFAN’s Five-Year Journey On Twitch

Fiona Fan started streaming on Twitch with a computer that could barely handle the software and...

Brand

NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers

NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series...

Commentary

Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds

Gaming content creators across Europe express willingness to cover games without payment, but only when brands...

Technology

Howl Surpasses $100M Creator Payout Milestone With Focus On Gaming, Tech, And Wellness

Creator commerce platform Howl has paid out $100 million to creators and generated $1.1 billion in...

Talent Collectives

How Fenix Down is Removing Barriers Between Gaming Creators and Brands

Janessa Christine watched as her creators struggled with relentless streaming schedules and business management demands while...

Technology

How inStreamly is Helping Brands and Creators Capitalize on Audience Attention in Gaming

inStreamly is a Polish-based platform that facilitates connections between brands and audiences through gaming livestreams at...

Brand

State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition

State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...

Brand

Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....

Technology

How Gamesight Is Elevating Creator Marketing In The Gaming Industry

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly...

Influencer

This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon

IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession...

Platform

Twin Galaxies: Connecting Gaming Creators With Competitive Communities

Karl Jobst, a YouTube speedrunning analyst with over a million subscribers, launched his first official “DOOM”...

Commentary

Gaming Influencer Marketing Shifts To Performance Metrics, Cross-Platform Strategy, Per Report

A study of gaming influencer marketing reveals the industry is maturing, with platforms developing distinct roles...

Brand

Amaze Partners With Ghost Gaming As Official Merchandise Provider For Gaming Creators

Amaze Holdings, Inc. announced its subsidiary, Amaze Software, Inc., has entered a strategic partnership with Resurgens...

Strategy

The Art Of Gaming Integration: How Livewire Is Elevating Brand Presence In Gaming

Over three billion gamers spending two hours daily in virtual worlds represent an untapped marketing frontier...

Agency

Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration

Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...

Technology

Building The Gaming Creator Infrastructure: How Cloutboost Powers Gaming Influencer Marketing

“The beauty of gaming marketing is that unlike e-commerce, where you have limited data points, gaming...

Platform

YouTube Begins Testing Multiplayer Feature For In-App Gaming

YouTube is expanding its gaming presence by introducing multiplayer capabilities to its “Playables” platform, allowing users...

Influencer

Gaming Creator Turned Entrepreneur MeganPlays Shares The Content Strategy Behind Her Meteoric Rise

When Megan “MeganPlays” Letter set up her laptop to record gaming videos in her college dorm...

Brand

LA Gear Taps Thece To Launch Retro Gaming Challenge

LA Gear is stepping back into the spotlight with a nostalgic twist, leveraging the power of...