Platform

TikTok, ATP Serve Up Global Partnership To Transform Tennis Fan Engagement

TikTok and the Association of Tennis Professionals (ATP) announced a global content partnership focused on delivering...

Agency

Accenture Acquires Influencer Agency Superdigital To Expand Social Media Marketing Capabilities

Accenture has acquired Superdigital, a U.S.-based social and influencer agency, to strengthen its end-to-end social marketing...

Influencer

Ludwig’s Streamer Games Break Viewership Records

Ludwig Ahgren’s “2025 Streamer Games” set a new high-water mark for creator-driven competitive events, drawing over...

Influencer

Andrew Tate Sues Meta, TikTok for $100M Over 2022 Account Bans

Influencers Andrew and Tristan Tate filed lawsuits against Meta and TikTok seeking more than $100 million...

Agency

Tom Maynard’s Amplify Targets Creator Economy Consolidation Across Asia-Pacific

Tom Maynard runs Amplify, a 130-person self-funded company across Asia-Pacific that manages hundreds of creators and...

Platform

TikTok Caps Hashtags At Five Per Post

TikTok has implemented a five-hashtag limit on posts, according to a Social Media Today report. The...

Technology

Moroccan Startup Hypeo Ai Secures Investment To Speed Up Brand-Creator Connections

Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer...

Talent Collectives

Podcast Movement Acquires Podcast Trade Association Sounds Profitable In Major Industry Merger

Left to right: Dan Franks, Bryan Barletta, and Tom WebsterImage credit: Sounds Profitable Podcast Movement has...

Agency

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Agency

Whalar UK Appoints Dual Leadership After Brand Expansion

Whalar, the creator agency within Whalar Group, has promoted Jessica Womersley and Shannon Watkin to the...

Technology

AI Platform Wondercraft Unveils AI Agent To Turn Conversations Into Professional Content

Y Combinator-backed AI content studio Wondercraft has just launched Wonda, an AI agent that creates and...

Technology

How StreamerDap Implements Live Stream Ads Without Interrupting Viewers

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Influencer

Kai Cenat Unveils Fortnite Icon Series Skin In Las Vegas Sphere

Streamer Kai Cenat revealed his upcoming Fortnite Icon Series skin through a two-minute video displayed on...

Influencer

Mark Rober Joins Netflix With Experiments, New Competition Show

Netflix has signed former NASA engineer and social media creator Mark Rober for a multi-project content...

Brand

UK Government Partners With TikTok To Warn Britons About Cosmetic Tourism Risks

The UK government has launched a new initiative with TikTok to inform Britons about the risks...

Agency

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Commentary

Out2Win Identifies Most Marketable Athletes Across Fall Sports

Nebraska volleyball players capture eight of the top 50 spots in athlete marketing platform Out2Win’s latest...

Commentary

Actors Confront Fallout As AI Doubles Push Products On TikTok

TikTok’s AI avatar advertising tool places actors in unfamiliar territory as their digital doubles promote products...

Platform

TikTok Revamps Rules For Safer, Simpler User Experience

TikTok has unveiled updated Community Guidelines that will take effect September 13, focusing on simplified language...

Commentary

YouTube Podcast Ads Drive Notable Site Visitation Lift, Study Finds

Video podcast advertisements on YouTube delivered a 0.6 percentage point increase in website visits—from 8.5% to...

Influencer

MrBeast, Adin Ross, xQc’s Charity Live Stream Raises $12M For Clean Water

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on...

Technology

Influencer Marketing Platform Endlss Launches Feature To Reduce Influencer Contract Management Time

AI-powered influencer marketing platform Endlss has launched “Agreements,” a new feature designed to automate the contracting...

Influencer

Content Creator Annie Winn Nominated For British Farming Award

Annie Winn from Harlestone, Northamptonshire, UK, has been nominated for “Content Creator of the Year” at...

Commentary

Social Media Now Driving Business Value Beyond Awareness, Survey Finds

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics,...