Platform

Tomorrowland 2025 Sets Record As TikTok’s Biggest Live Event Ever

Tomorrowland 2025 has broken all previous records for live event viewership on TikTok, attracting more than...

Commentary

Video Podcasts Surge In Q2, Joe Rogan Maintains Top Spot In Edison’s Rankings

“The Joe Rogan Experience” maintains its #1 position in Edison Research’s Q2 2025 podcast rankings, continuing...

Commentary

Live Streaming Viewership Up 5% Y-o-Y, Surpasses 9B Hours For First Time Since 2021

The global live streaming market has surpassed 9 billion quarterly hours watched for the first time...

Influencer

MrBeast Raises $2.3M For Clean Water On Kick Stream As Part Of $40M #TeamWater Initiative

MrBeast, whose real name is Jimmy Donaldson, raised $2.3 million during the first day of his...

Talent Collectives

REACH Invests In Tesslate To Bridge Creator Economy, AI Dev Tools

Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and...

Commentary

Social Media Strategy Shifts As Follower Growth Plateaus And Shares Emerge As Key Metric, Report Finds

Follower counts, long considered the gold standard of social media success, are losing relevance as shareability...

Platform

Instagram Sets 1K Follower Threshold For Live Streaming

Instagram is implementing a new policy requiring users to have at least 1,000 followers before they...

Brand

Aussie TikToker Maddy MacRae Lives At Changi Airport For Five Days In Creative Campaign

Australian TikTok comedian Maddy MacRae has conducted a five-day residency at Singapore’s Changi Airport as part...

Platform

Snapchat Launches ‘Say It In A Snap’ Campaign In Australia

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

Technology

How Goldfish Leverages Data To Elevate Influencer Marketing In Latin America

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing...

Brand

Inside Creator Sports Capital’s Investment In Good Good Golf

In March, Creator Sports Capital made its most decisive move yet in the creator economy, leading...

Agency

‘Where Creators Become Entrepreneurs’: Patrick Israel Shares Vision For Creator Hub

“The creator economy is the economy,” declares Patrick Israel, founder and CEO of Xtend Creators (formerly...

Influencer

The Future Sound Awards: A Global Stage For AI Music Innovators

The Future Sound Awards is a mainstream music competition for AI-generated content, establishing a global platform...

Platform

TikTok Rolls Out ‘Footnotes’ In U.S. To Add Community-Driven Context To Videos

TikTok has launched its “Footnotes” feature for U.S. users, allowing community members to add contextual information...

Platform

TikTok Rolls Out New Tools To Protect Creators From Harassment

TikTok is introducing new features designed to help creators manage unwanted comments, ensure content guideline compliance,...

Agency

Launchd Acquires Influencer Marketing Agency Hoozu To Strengthen Creator Economy Capabilities

Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc,...

Commentary

UAE Introduces Free Permits For Social Media Advertisers

The UAE Media Council has launched a new mandatory permit system for individuals who publish promotional...

Commentary

Australia Officially Sets 16 As Minimum Age For YouTube Access

The Australian government has officially included YouTube in its social media ban for users under 16,...

Platform

YouTube’s ‘Jump Ahead’ Feature Arrives On TVs For Premium Users

YouTube is rolling out its AI-powered “Jump Ahead” feature to television platforms, extending the Premium subscriber...

Platform

Twitch Cracks Down On Fake Views

Twitch announced new measures to combat viewbotting and artificial engagement as the Amazon-owned platform overhauls its...

Agency

How Pedro Garassino Built A Latin American Creator Marketing Powerhouse Serving Major Brands

The path from Mexico City to reaching the world’s most valuable brands isn’t on most agency...

Strategy

FOX Advertising Invests In The Lighthouse To Support Creator Business Growth

FOX Advertising and The Lighthouse are connecting traditional media infrastructure with the creator economy through a...

Platform

TikTok Expands Beyond Phones With Four New Real-World Partnerships

TikTok announced the expansion of its “Out of Phone” program with four new partnerships that extend...

Commentary

TikTok Nano Influencer Engagement Far Outpaces Other Platforms, Per Report

TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators...