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Platform
Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline
July 23, 2025A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...
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Influencer
Dismantling The Playbook: How Sophie Jamison Is Challenging Influencer Marketing’s Broken System
July 23, 2025Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority...
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Technology
Linqia Expands AI Toolset To Accelerate Influencer Marketing Campaigns
July 23, 2025Full-service influencer marketing platform Linqia is introducing Brief AI and Conversation Analytics as part of an...
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Commentary
AI Translation for Creators: Why the Human Element Still Rules (and How to Future-Proof Your Workflow)
July 23, 2025As someone who’s built a career on language, systems, and productivity, I went to VidCon expecting...
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Brand
JanSport’s ‘Cringe’ Comedy TikTok Strategy Drives Record Back-To-School Sales
July 22, 2025JanSport’s unconventional approach to back-to-school marketing continues to pay dividends as the brand reports noteworthy performance...
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Technology
Pocket.watch Launches AI Initiatives To Help Creators Monetize Content Licensing
July 22, 2025Pocket.watch, the kids and family media company behind franchises such as “Ryan’s World” and “Love, Diana,”...
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Technology
Social Collaging Platform Closes After $9M In Funding Despite Creator Economy Pivot
July 22, 2025Zeen, a social collaging platform founded in 2019, announced it is ceasing operations after raising $9...
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Platform
Instagram Tests Analytics Feature Showing Which Carousel Frames Drive Likes
July 22, 2025Instagram is testing a new analytics feature that reveals which specific frame in a carousel post...
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Platform
Meta, X, And LinkedIn Appeal Italy’s VAT Claims On User Data Exchange
July 22, 2025Meta, X, and LinkedIn have filed appeals against Italy’s value-added tax (VAT) claims totaling over €1...
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Influencer
How Milkshake Is Creating A New Model For F1 Fan Content
July 22, 2025Natasha Lee Craig identified a specific gap in Formula 1 media coverage: despite 42% of F1’s...
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Commentary
YouTube’s Growth ‘Threatens’ UK Public Service TV, Regulator Urges New Legislation
July 22, 2025UK media regulator Ofcom warns that UK public service television is becoming an “endangered species” as...
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Commentary
Creator Economy Jobs July 2025: Entertainment Giants And Tech Platforms Expand Creator Operations
July 22, 2025The creator economy hiring wave continues into July, with major entertainment companies and technology platforms driving...
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Brand
Onfolio Launches Revenue-Share Partnership Program To Scale Creator Businesses
July 21, 2025Onfolio Holdings Inc. has introduced a new partnership program designed to accelerate growth for digital content...
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Platform
Roblox Launches IP Licensing Platform Connecting Creators With Major Entertainment Brands
July 21, 2025Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner...
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Platform
Blackstone Exits TikTok U.S. Consortium Bid As Deal Uncertainty Grows
July 21, 2025Private equity firm Blackstone has withdrawn from the consortium seeking to invest in TikTok‘s U.S. operations,...
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Brand
Innocent Drinks Taps Marketing Agency PrettyGreen To Spearhead Gen Z-Focused Influencer Strategy
July 21, 2025Innocent Drinks appointed PR and marketing agency PrettyGreen to deliver influencer campaigns on a project basis,...
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Platform
Twitch Begins Testing Vertical Video Format To Compete With TikTok, Instagram Reels
July 21, 2025Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators...
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Commentary
YouTube Shorts Algorithm Shows Significant Bias Toward Entertainment Content, New Study Finds
July 21, 2025YouTube Shorts’ recommendation algorithm consistently shifts viewers away from politically sensitive content toward entertainment videos, according...
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Brand
Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs
July 21, 2025Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...
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Technology
From Concept To Creation: How FLORA Streamlines Ideation For Creative Professionals
July 21, 2025Weber Wong was evaluating startup investments at Menlo Ventures when he discovered something unexpected: the gap...
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Agency
12,000 Sq Ft, 16 Studios, Crocs & Chemical Guys: Inside Outlandish’s TikTok Shop Live Streaming Empire
July 21, 2025William August spent a decade witnessing firsthand how social commerce developed in China before most Western...
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Influencer
AI Influencer ‘Mia Zelu’ Goes Viral With Fake Wimbledon Coverage
July 18, 2025An AI-generated influencer named Mia Zelu has gained significant attention for posting content from Wimbledon, accumulating...
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Platform
YouTube To Have Inaugural Major Presence At MIPCOM CANNES 2025
July 18, 2025MIPCOM CANNES announced that YouTube will have its inaugural major presence at the forthcoming 41st edition...
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Platform
LTK Reinforces C-Suite To Drive $5B Creator Commerce Platform Forward
July 18, 2025Creator commerce platform LTK has announced two C-suite appointments as the company celebrates its 14th anniversary....
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Platform
Substack Raises $100M, Valuation Soars Past $1.1B Amid Creator Economy Boom
July 18, 2025Substack has secured $100 million in Series C funding, which has pushed its valuation beyond $1.1...
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