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Commentary
TikTok Maintains Momentum Among Paid Social Advertisers Despite Potential Ban, Report Finds
August 7, 2025TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly...
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Agency
Ogilvy Singapore Hosts Inaugural Creator Camp
August 7, 2025Ogilvy Singapore hosted its first Creator Camp on July 31, bringing together aspiring and established creators,...
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Brand
Argos Embraces Creator-Led Mockumentary With ‘Arghaüs’ Art Gallery Series
August 7, 2025Argos released the third installment of “Arghaüs,” a four-part mockumentary series that reimagines the retailer’s products...
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Brand
Pepsi MAX Unveils Creator-Led Campaign To Refresh Brand Experience
August 7, 2025Pepsi MAX launched its first fully co-created campaign, “Bring Out The Flavour,” ramping up creator-driven marketing...
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Technology
Kajabi Platform Reports $10B In Creator Revenue As Business Models Shift
August 7, 2025Creator commerce platform Kajabi has announced that creators on its platform have collectively earned over $10...
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Platform
Instagram Ramps Up Competition with Snap, TikTok, Adds New Repost, Map Sharing, and Friends Tab Features
August 7, 2025Meta has launched three new Instagram features aimed at enhancing user connections: reposts, location sharing via...
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Platform
Snapchat, Bettany Hughes Bring Ancient Wonders To Life With AR
August 6, 2025Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch...
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Platform
TikTok Joins MrBeast, Mark Rober’s TeamWater Campaign, Donates $1.5 Million
August 6, 2025TikTok is launching its partnership with creators MrBeast and Mark Rober on TeamWater with a $1.5...
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Platform
Patreon Surpasses $10 Billion In Creator Payments
August 6, 2025Patreon announced that creators on its platform have received more than $10 billion in payments from...
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Influencer
Regal Theaters Teams With YouTube Sensations Dude Perfect For Theatrical Documentary Release
August 6, 2025Regal, the second-largest movie theater chain in the United States, has announced a partnership with YouTube...
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Technology
Later Unveils ‘Mavely Boosts’ For Creators: 3x Commission Potential Without Follower Requirements
August 6, 2025Influencer marketing and social media management platform Later, which acquired Mavely for $250 million in January...
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Commentary
Content Creation Now A Legitimate Career Path For Majority Of U.S. Creators, Bigo Live Survey Finds
August 5, 2025A new survey by Bigo Live, which collected data from 3,578 U.S.-based content creators in June...
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Platform
TikTok Launches ‘Pro’ App In Europe, Allowing Users To Support Charities Through Content Engagement
August 5, 2025TikTok introduced TikTok Pro, a new application designed to convert user engagement into charitable donations. The...
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Brand
PGA TOUR Creator Classic At East Lake Returns With $100K Prize, YouTube Activation
August 5, 2025The PGA TOUR’s Creator Classic at East Lake, the final stop in the 2025 Creator Classic...
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Platform
French Officials Call On Regulator To Crack Down On TikTok’s ‘Burn Lines’ Trend
August 5, 2025French Health Minister Yannick Neuder and Digital Minister Clara Chappaz have formally requested national regulator Arcom...
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Platform
Social Platforms Offer Summer Discounts On Premium Subscriptions
August 5, 2025Meta, X, and Snapchat are simultaneously offering limited-time discounts on their premium subscription packages for the...
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Commentary
Influencer Marketing Emerges As Key Strategy In Indonesian Digital Political Campaigns, Study Finds
August 5, 2025A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political...
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Commentary
Italian Influencer Marketing Report: Instagram And TikTok Trends For May-June 2025
August 5, 2025Italian influencer marketing saw significant activity across both Instagram and TikTok during May-June 2025, with nearly...
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Agency
Amazon’s Wondery Podcast Network Is Undergoing Major Restructuring
August 5, 2025Amazon is reorganizing its Wondery podcast network operations as part of a broader restructuring of its...
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Influencer
Aaron Parnas On His Rise As A News Creator
August 5, 2025Aaron Parnas’ career development wasn’t typical—a legal prodigy who started college at 14 and law school...
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Technology
Word On The Block: Bringing Trust And Affordability To Influencer Marketing
August 5, 2025Payment delays to creators, opaque pricing structures, and limited campaign measurement tools are among the critical...
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Commentary
Hers Study Shows American Midwest Leads in Social Media Influence, Trend Adoption
August 4, 2025A new study from Hers reveals that the American Midwest has emerged as the nation’s leading...
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Platform
Senator Markey Proposes Alternative To TikTok Ban With New Security Framework
August 4, 2025Democratic Senator Edward Markey introduced new legislation on July 31 that would establish national security safeguards...
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Brand
ESPN Adds Five Social Media Stars To Creator Network
August 4, 2025ESPN has launched its third iteration of the ESPN Creator Network, adding five established social media...
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Platform
TikTok Adds New Parent Controls For Teen Accounts
August 4, 2025TikTok introduced new Family Pairing features, expanding parental controls for teen accounts amid ongoing regulatory scrutiny...
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