Platform

OnlyFans Reports 9% Revenue Growth To $7.2B In 2024 As User Growth Outpaces Financial Gains

OnlyFans reported $7.22 billion in subscriber payments (gross site volume) for fiscal year 2024, representing a...

Influencer

YouTuber Hired As NBA Scout After Years Of Player Analysis Videos

Keandre Ashley, who has operated the YouTube channel “Hoop Intellect” for seven years, has accepted a...

Platform

Trump Signals Possible Fourth Extension Of TikTok Divestment Deadline

U.S. President Donald Trump has indicated that he may extend the deadline for ByteDance to divest...

Commentary

Beauty & Fashion Brands Face ‘Attention Recession’ As Creator Content Struggles To Connect

A new report from influencer marketing platform Traackr reveals that beauty and fashion brands are experiencing...

Agency

Whalar Group Names Eddie Renard As Company’s First Chief Operating Officer

Whalar Group has appointed Eddie Renard as its first-ever Chief Operating Officer. Renard, who previously served...

Technology

AnyMind Group Launches AI Avatar Service Allowing Creators To Earn Passive Income

Southeast Asia-based tech company AnyMind Group has launched AnyLive for Creators, a service that allows influencers...

Technology

From Spreadsheets To Software: How Influence4You Structures Influencer Marketing

Back in 2012, as influencer marketing was just beginning to take shape, HEC Paris graduate Stéphane...

Brand

Shein Taps Gen Z Influencer Kaela Tavares To Launch Activewear In Australia

Fast-fashion retailer Shein has launched its Glowmode activewear line in Australia with influencer Kaela Tavares as...

Platform

YouTube Rolls Out AR Tool For Shorts To Challenge TikTok, Snapchat

YouTube has launched Effect Maker, a web-based tool that allows creators to design and share augmented...

Technology

MOGL Debuts AI Assistant To Cut NIL Campaign Launch Time

MOGL has launched an AI Assistant designed to streamline name, image, and likeness (NIL) campaigns for...

Brand

Tubi Seeks Senior Manager To Grow Creator Partnerships Program

Fox Corporation’s streaming division Tubi announces a key hiring initiative for its recently launched Tubi for...

Influencer

Jake Paul To Face Boxing Champion Gervonta Davis In Exhibition Bout On Nov. 14

Jake Paul will face WBA lightweight champion Gervonta “Tank” Davis in an exhibition boxing match on...

Brand

ESPN To Add TikTok-Style Video Feed In App Overhaul

ESPN will launch a TikTok-style vertical video feed within its app on Thursday, August 21, bringing...

Agency

Hannah Southern Joins Podcast Discovery As New Commercial Lead

Podcast Discovery, a full-service podcast marketing agency, announced the appointment of Hannah Southern as its new...

Influencer

YouTuber Hank Green’s App Takes App Store By Storm, Briefly Surpassing ChatGPT

“Focus Friend,” a productivity app co-created by YouTuber, entrepreneur, and VidCon co-founder Hank Green, briefly ranked...

Platform

Google Agrees To $30 Million Settlement In YouTube Children Privacy Case

Google will pay $30 million to resolve a class-action lawsuit alleging the company collected personal information...

Brand

BBC Grants YouTuber Mark Goldbridge Soccer Streaming Rights To Court Gen Z

The BBC has partnered with British YouTube personality Mark Goldbridge in a new broadcast rights deal...

Technology

Ron Perlman Unveils Fan-Funded Creator Media Platform

Actor Ron Perlman, alongside entertainment and technology executives, announced the launch of Watrfall, a new media...

Platform

White House Launches TikTok Account Despite Approaching Ban Deadline

The White House established an official TikTok presence on August 19, even as the September 17...

Technology

Video Agency Oysterly Media Launches Proprietary Social Search Tool

Short-form video agency Oysterly Media has launched a proprietary social search tool designed to uncover real-time...

Influencer

Druski Shares His Creator Economy Playbook: ‘Own Everything, Reinvest Brand Money’

Comedy sensation Druski is bringing his viral Instagram sketches to Wembley Arena and venues across North...

Platform

TikTok’s Impact On UK Shopping Trends In 2025

TikTok has published its first “UK Shopping Report,” revealing how the platform influences consumer purchasing decisions...

Technology

Famous Birthdays Expands Global Creator Database With German And Italian Launches

“We’re just trying to build the IMDb or Wikipedia for this space,” explains Evan Britton, founder...

Influencer

iShowSpeed Announces U.S. Tour Starting Aug. 28

Popular streamer iShowSpeed, whose real name is Darren Watkins Jr., announced a 35-day non-stop livestream tour...

Brand

YouTuber Deestroying To Join NFL Broadcast Team For Brazil Game

YouTube is integrating content creator Deestroying as a sideline reporter for its inaugural exclusive NFL stream,...