MIPCOM CANNES announced that YouTube will have its inaugural major presence at the forthcoming 41st edition of the market for television and streaming content (13-16 October 2025).

YouTube’s activations at MIPCOM will include the YouTube Space, a branded hospitality space in the Palais des Festivals, where Pedro Pina, VP of YouTube EMEA, will deliver a Headliner Keynote in the Grand Auditorium. The platform will also host daily workshops and events across both MIPCOM CANNES and MIPJUNIOR (11-12 October).

“This MIPCOM CANNES partnership marks a significant milestone as we celebrate our 20th anniversary. It’s a strategic move to bolster our international TV collaborations and demonstrate YouTube’s role in supporting media companies amidst evolving content consumption,” Pina commented in the announcement.

YouTube’s participation at MIPCOM coincides with its 20th anniversary year, during which the platform is poised to surpass Disney as the largest media company by revenue by the end of 2025, according to research from Wall Street firm MoffettNathanson. The platform generated $54.2 billion in revenue in 2024, making it already the second-largest media company by revenue.

According to YouTube’s latest “Culture & Trends Report,” the platform now operates in more than 100 countries and supports 80 languages, with billions of monthly viewers collectively watching over a billion hours of video each day. The platform’s Partner Program has paid out over $70 billion to creators between 2021 and 2023 alone.

Recent Nielsen data shows that YouTube has led in streaming watch time every month since February 2023, with TV screens overtaking other devices as the primary viewing medium for YouTube in the United States. According to YouTube CEO Neal Mohan, “Viewers are watching, on average, over 1B hours of YouTube content on TVs daily.”

Creator Economy Takes Center Stage

The Creator Economy will be the major theme at MIPCOM CANNES 2025, with YouTube’s presence coinciding with new initiatives designed to connect digital creators, television producers, platforms, distributors, and brands.

Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR, stated: “2025 is undoubtedly the year of the ‘global creator economy’ and we are proud to welcome YouTube during its 20th anniversary as they increasingly reinforce partnerships across the international television industry.”

Key initiatives include:

• The first international edition of BrandStorytelling, a market-leading brand-funded programming summit previously held at the Sundance Film Festival. The MIPCOM edition will bring together brands, digital content creators, and television creatives to nurture, produce, and fund new brand-led stories.
  
• The MIP CREATIVE HUB on the Croisette Beach will serve as the central meeting point for creatives and creators, with increased meeting space and a tailored program to spark dealmaking and collaborations.
  
• An expanded MIP INNOVATION LAB featuring summits on AI, FAST, Streaming, and Connected TV, plus a new workshop series with YouTube covering audience, monetization, and formats.

MIPCOM CANNES attracted over 10,500 delegates from more than 100 countries last year and will run from 13-16 October 2025 at the Palais des Festivals in Cannes, France.

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