Commentary

Emotional Response, Early Branding Predict Creator Ad Effectiveness Better Than Engagement Rate, Study Finds 

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight...

Commentary

EU Opens Summit Coverage to Influencers, With Restrictions on Views, Brand Ties, and Political Ambitions

The Council of the European Union will grant social media content creators access to EU leaders'...

Influencer

How Tre Welch Turned Unscripted Family Moments Into a Calculated Media Business 

For eight months, Tre Welch went live almost every night while keeping the existence of his...

Strategy

From Zero to $350,000: How Genni Built Scent Beauty’s TikTok Shop in 90 Days

Three months after Scent Beauty launched on TikTok Shop with no prior presence on the platform,...

Platform

How a Century-Old Comics Syndicate Became a Creator Economy Accelerator

Tommy Devoid launched his daily comic strip “Never Been Deader” on Instagram in April 2023. Three...

Commentary

Beauty Brands Need 1,000-Creator Programs to Compete on TikTok Shop in 2026, Report Says

More than 30,000 beauty brands now operate on TikTok Shop globally, a density that has pushed...

Tech

Dentsu, CreatorIQ Partner to Integrate Audience Targeting Data With Creator Selection

Dentsu and CreatorIQ have announced a data partnership that connects dentsu's proprietary audience platform with CreatorIQ's...

Platform

Meta Relaunches Facebook Creator Studio as AI-Powered App

Meta is reintroducing Facebook Creator Studio as a standalone AI-powered application designed to help creators grow...

Platform

Sprout Social Adds Snapchat Publishing Integration, Enabling Brands to Schedule Stories and Spotlights

Sprout Social has launched a Snapchat publishing integration, making it available to all customers on the...

Influencer

MrBeast Hires Pietra Founder to Lead Creator-Brand Sponsorship Platform

Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play...

Tech

The Podcast Consultant Is Acquiring Its Way to Scale, and CEO Karl Hughes Has Already Mapped the Risks

Most business podcasts fail not because of poor production, but because brands quit. Karl Hughes is...

Tech

As Institutional Money Flows Into Creator Content, Curbily Is Building the Studio Infrastructure Behind It

Jon Barnett has spent 15 years in creator production watching the same scene play out: a...

Agency

Avenue Z’s Jonathan Snow: TikTok Shop’s Best Customers Never Show Up in Its P&L

Jonathan Snow wants brands to stop treating TikTok Shop's profit-and-loss statement as the final word on...

Brand

Forbes Top Creators List Surpasses $1B in Collective Earnings for the First Time

Forbes unveiled its 2026 Top Creators List at the Cannes Lions International Festival of Creativity, with...

Talent Collectives

Fixated Taps Agents From CAA, Evolved as VPs of Talent

Creator-focused management company Fixated has hired Skyler Spooner and Britt Rivera as Vice Presidents of Talent,...

Brand

Lowe’s Opens Product Development Pipeline to Creators With ‘Into the Blue’ Program

Lowe's has launched “Creator: Into the Blue,” a program that gives creators the opportunity to pitch,...

Platform

Meta to Unify Creator Marketplace and Partnership Ads Hub, Adds Facebook Creators to Roster

Meta announced plans at Cannes Lions 2026 to consolidate its two creator marketing surfaces into a...

Tech

Later Names Former TikTok Global Marketing Head Sofia Hernandez to Board

Later has appointed Sofia Hernandez, former Global Head of Marketing and Partnerships at TikTok, to its...

Commentary

Premium Music Video Delivers 2.5x More Viewer Attention Than UGC, Study Finds

UPROXX TV released a new research report at Cannes showing that premium music video on YouTube...

Strategy

Creator Content Now Accounts for 44% of Paid Media Creative, Exposing a New Gap Between Leaders and Laggards

Creator content now accounts for 44% of paid media creative on average, according to new research...