Commentary

Gen Z Discovers Products Through Influencers Almost as Often as Search Engines, Data Shows 

Social media influencers and bloggers are now the ninth most common way Americans discover new products,...

Platform

TikTok, Philippine Department of Tourism Launch Creator-Led Travel Series ‘Wanderlust Week’

TikTok has partnered with the Philippine Department of Tourism (DOT) to launch “Wanderlust Week,” a creator-led...

Influencer

YouTuber Andrew Rea Diversifies Babish Brand With Meal Kits, Podcast, Rental Compound 

Andrew Rea, the YouTube cooking creator behind “Binging with Babish,” is rolling out a cluster of...

Agency

Viral Nation’s Mathew Micheli: Data, Not Platforms, Is What Protects Creators Now

Mathew Micheli came off a VidCon panel on the state of the Creator Economy with a...

Commentary

UK Department for Education Spent Over £700,000 on Influencer Marketing in Two Years

The UK Department for Education (DfE) has spent more than £700,000 on Influencer Marketing over the...

Commentary

Audio Podcasts Build the Most Trust in the Creator Economy, But Video and Clips Drive the Action, Study Finds

Audio podcasts generate the highest levels of trust and the lowest rates of skepticism of any...

Technology

Croatian AI Influencer Marketing Platform Hypefy Raises $7.2M Series A

Hypefy AI, a Croatia-based platform that automates Influencer Marketing campaign execution, has raised $7.2 million in...

Commentary

Most Mid-Tier Creators Split Shopping Traffic Across Destinations Despite Amazon Preference, Report Finds 

Middle-tier creators say they would rather send shoppers to Amazon than anywhere else, but their actual...

Commentary

U.S. House Passes Kids Online Safety Bill, Setting Up Clash With Senate

The House of Representatives passed the Kids Internet and Digital Safety (KIDS) Act on June 29...

Technology

Podcasting Platform Riverside Expands Into Publishing and Distribution

Riverside is extending its platform beyond recording and editing into publishing and distribution for the first...

Platform

TikTok Launches Ad Tool for Branded Mini Dramas

TikTok has added a new advertising option for its Mini Dramas feature, giving brands a way...

Influencer

Theo Wisseh Stopped Caring About the Algorithm and Started Building a Film Studio

Theo Wisseh reached more than six million TikTok followers and then changed the metric. The new...

Influencer

CircleToonsHD Made a Card Game for His 4M Subscribers, and It Turns Out Everyone Else Wanted It Too  

When Christian Brantley arrived at VidCon Anaheim this past week, he had just crossed four million...

Commentary

FIFA World Cup 2026 Group Stage Drove Over 1.1B Livestreaming Hours Watched, Report Finds

Livestreaming tied to the FIFA World Cup 2026 drove more than 1.1 billion Hours Watched during...

Platform

Instagram Tests New Ways to Surface ‘Your Algorithm’ Controls

Instagram is testing new ways for users to access and adjust "Your Algorithm," the feature that...

Commentary

Creator Economy Job Radar – June 30, 2026 – Warner Music Group, Campbell’s, SEGA, Movers+Shakers, and More

Creator Economy and Influencer Marketing hiring at the end of June is led by Warner Music...

Commentary

Creator Economy Event Calendar – June 29, 2026 – MAD//Fest, Dream Con, CreatorFest, and More

Events in late June and early July 2026 bring together podcast creators, social media professionals, brand...

Strategy

OLIPOP’s Steven Vigilante Says Brands Are Misreading Creator Marketing: ‘One Video’ Is Not a Test

OLIPOP Director of Media and Partnerships Steven Vigilante said at VidCon 2026 on Friday that most...

Influencer

Jayda Cheaves Signs With WME Following Departure From The Team

Fashion influencer Jayda Cheaves has signed with WME for representation following her departure from The Team,...

Platform

YouTube Shorts Dislike Data Stops Updating by Month’s End as Platform Overhauls Viewer Feedback Layer

YouTube will stop updating dislike counts for Shorts in YouTube Studio by the end of June...