Talent Collectives

Fixated Taps Agents From CAA, Evolved as VPs of Talent

Creator-focused management company Fixated has hired Skyler Spooner and Britt Rivera as Vice Presidents of Talent,...

Brand

Lowe’s Opens Product Development Pipeline to Creators With ‘Into the Blue’ Program

Lowe's has launched “Creator: Into the Blue,” a program that gives creators the opportunity to pitch,...

Platform

Meta to Unify Creator Marketplace and Partnership Ads Hub, Adds Facebook Creators to Roster

Meta announced plans at Cannes Lions 2026 to consolidate its two creator marketing surfaces into a...

Tech

Later Names Former TikTok Global Marketing Head Sofia Hernandez to Board

Later has appointed Sofia Hernandez, former Global Head of Marketing and Partnerships at TikTok, to its...

Commentary

Premium Music Video Delivers 2.5x More Viewer Attention Than UGC, Study Finds

UPROXX TV released a new research report at Cannes showing that premium music video on YouTube...

Strategy

Creator Content Now Accounts for 44% of Paid Media Creative, Exposing a New Gap Between Leaders and Laggards

Creator content now accounts for 44% of paid media creative on average, according to new research...

Influencer

Valerie Lepelch Is Heading to VidCon to Prove She’s Even Better in Person

Valerie Lepelch knows what it feels like to be the one who's quaking in her boots....

Talent Collectives

Goalhanger Selects Six Creators for Inaugural ‘Accelerator’ Cohort

Goalhanger, a London-based podcast and media company, has named six creators for the inaugural cohort of...

Commentary

Sesimi CEO Andy Baker on Why Generative AI’s Brand Compliance Promise Hasn’t Been Tested at Scale 

Andy Baker’s central argument is straightforward: brands spend millions developing a centralized marketing strategy and lose...

Tech

Hummingbirds CEO Emily Steele Is Using Grocery Receipts to Solve Creator Attribution at Retail

Can a creator with a few thousand followers drive a stranger into a grocery store? Emily...

Technology

RHEI Launches AI Tool to Convert Long-Form Videos Into Multi-Platform Content

RHEI, a Vancouver-based media technology company, has launched Made Multi-Platform, an AI-powered workflow that converts a...

Platform

LinkedIn Now Lets Marketers Lock In Colors, Fonts, and Voice for AI Ad Generation

LinkedIn has begun rolling out a brand kit feature within Campaign Manager that allows marketers to...

Tech

Hummingbirds Launches In-Store Purchase Tracking for Creator Campaigns at Target, Walmart, and More

Hummingbirds, a community-powered retail platform, launched Offers, a product that ties creator-driven content directly to verified...

Platform

Amazon Launches Creator Hub on Fire TV, Targeting 500 Creators by 2027

Amazon is launching a dedicated Creator Hub on Fire TV this summer, creating a new section...

Brand

Forbes Launches Creator Network to Pair Brand Credibility With Social-First Storytelling

Forbes has announced the launch of Forbes Creator, a social-first network designed to produce original content...

Commentary

Snap Brings AI Agents to Ads With New Campaign Tools, Creator Network

Snap Inc. has introduced a suite of AI-powered advertising capabilities, covering campaign setup, creative production, shopping...

Commentary

Creative Quality Drives Nearly Half of All Incremental Advertising Sales, Research Finds

Creative impact accounts for nearly 50% of incremental sales generated by advertising, making it the single...

Brand

Albertsons, P&G Debut Scripted Series in Push to Evolve Retail Media Beyond Display Ads

Albertsons Media Collective and Procter & Gamble (P&G) are launching a scripted short-form series set inside...

Platform

Snap Promotes Emma Wakely to Head of Sports & Media as Platform Deepens Creator, AR Push

Snap Inc. has promoted Emma Wakely to Head of Sports and Media, placing her in charge...

Platform

TikTok Unveils Symphony Agent, Custom Creator Networks at Cannes Lions 2026

TikTok announced a suite of AI-powered advertising tools and a new creator collaboration feature at the...