Commentary

Pete Buttigieg Joins VidCon Anaheim 2026 for Fireside Chat on Politics and the Creator Economy

VidCon has added Secretary Pete Buttigieg to the speaker lineup for VidCon Anaheim 2026, scheduled for...

Commentary

Instagram Views Up 27% in Early 2026 as Publishing Increases, Report Finds

Instagram views grew 27%, and interactions climbed 19% in early 2026 compared to the same period...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of May 2026

Loui Burke topped Australia's May growth chart with more than 500,000 new followers, more than doubling...

Commentary

Creator Economy Job Radar – June 16, 2026 – Beast Industries, Red Bull, Gray Media, and More

Creator Economy and Influencer Marketing hiring spans global brands, legacy media, creator platforms, and content production...

Tech

CreatorOS’s Tim Mitchell: Brands Are Still Spending on Scale When the Hook Decides Performance   

In two-thirds of sponsored creator posts, viewers stop watching before the three-second mark. Tim Mitchell has...

Platform

Inside BIGO LIVE’s Case That IRL Creator Events Are Retention Infrastructure, Not PR

What does an in-person event do for a creator that no virtual format can replicate?  For...

Influencer

How Simone Sharice Is Executing a Beauty-to-Wellness Pivot Platform by Platform 

The moment that changed Simone Sharice’s creator career happened not in front of a camera, but...

Influencer

Disney Acquires Streaming Rights to YouTube Phenomenon ‘Gracie’s Corner’

Disney has acquired global streaming rights to "Gracie's Corner," an animated preschool series with more than...

Platform

Zigazoo Is Betting Gen Alpha Brand Loyalty Starts With Participation, Not Messaging 

Brands have spent years trying to crack Gen Alpha with better creative, bigger influencer deals, and...

Influencer

For Tubby Nugget, VidCon Is Where Numbers Become People

At a Pasadena bookstore earlier this year, Jenine Pastores hid behind a giant inflatable alien costume...

Commentary

TikTok Content Volume Up Nearly 80% in Early 2026 as Per-Post Performance Declined, Report Finds

Content volume on TikTok grew nearly 80% in early 2026 compared to the same period a...

Tech

Creator TV Sports Taps NichLmao, DangMattSmith for Inaugural Pickleball Tournament at VidCon

Creator TV Sports, the competition-focused studio label under Sabio Holdings, has revealed the creator lineup for...

Agency

Social Agency team5pm Opens Johannesburg Office as Innovation, AI Hub 

Social media agency team5pm, part of global social-first group SAMY, opened a new office in Johannesburg...

Agency

Residence Adds Influencer Marketing Agency GateMaker to Its Creative Network

Residence, the global network of creative companies, has added GateMaker, a 360-degree Influencer Marketing agency, to...

Strategy

Creator Economy’s Cannes Moment Is Real. The Hard Work Is Everything That Comes After

Creator marketing has been working its way toward the center of Cannes Lions for several years....

Influencer

For Brandon Hans, $23M in TikTok Shop Sales Starts With Getting Someone to Stop Scrolling

In the first months of his TikTok Shop account, Brandon Hans sold roughly $2 million worth...

Brand

Under Armour Signs Creator & Author Tinx as Brand Ambassador

Under Armour named Christina Najjar, known publicly as “Tinx,” as a brand ambassador for its footwear...

Commentary

UK Plans to Ban U-16s From Social Media and Livestreaming, per Report

UK ministers plan to announce a ban on users under 16 accessing certain social media platforms,...

Influencer

MrBeast Hits 500 Million YouTube Subscribers

Jimmy Donaldson, known online as MrBeast, has become the first individual creator to reach 500 million...

Commentary

Rep. Mullin Pushes for Mandatory Disclosure Rules for Politically Paid Influencers

Rep. Kevin Mullin (CA-15) called on Congress on June 10 to require social media influencers to...