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Platform
After a Decade Building Snapchat’s Sports Business, Emma Wakely Is Taking the Playbook Everywhere
July 29, 2026Gen Z sports fans increasingly follow athletes rather than teams, willing to shift allegiances when a...
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Brand
TikTok Beauty Creators Katie Fang, Aliya Rachinski Take Equity Stakes in ESW Beauty
July 29, 2026Skin care brand ESW Beauty has taken on its first outside investors nearly seven years after...
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Platform
NBCUniversal Brings Peacock to YouTube Premium in Multi-Year Streaming Deal
July 29, 2026NBCUniversal and YouTube announced a multi-year global partnership that will bundle Peacock Premium with YouTube Premium...
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Brand
Alexander Ludwig Named Global Brand Ambassador for Perry Ellis
July 29, 2026Perry Ellis has named actor Alexander Ludwig its new global brand ambassador, with Ludwig fronting the...
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Influencer
Ludwig’s ‘Streamer Games’ Returns to LA in August With Country-Based Teams
July 29, 2026Ludwig Ahgren's Streamer Games will return for a third year on August 1-2 at USC's Allyson...
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Influencer
Jake Paul’s MVP Forms Alliance With Eddie Hearn’s Matchroom Boxing to Grow Women’s Boxing
July 29, 2026Jake Paul’s Most Valuable Promotions (MVP) and Eddie Hearn's Matchroom Boxing have announced a "strategic alliance"...
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Platform
HBO Max Adds Vertical Video Feed, AI-Powered Search to Its Mobile App
July 29, 2026HBO Max has launched two new mobile discovery features in the U.S., adding a TikTok-style vertical...
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Influencer
How Center Consoles Only Grew From an Instagram Page Into a VC-Backed Marine Marketplace
July 29, 2026Center Consoles Only (CCO), a boating media brand that Alan Blanco built starting with a $7,000...
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Commentary
New York Sets January 2027 Deadline for Kids Act Social Media Age Verification
July 29, 2026New York Attorney General Letitia James released final rules on July 28 implementing the SAFE for...
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Commentary
Qatar Airways Outperformed Higher-Volume Travel Brands on Instagram by Prioritizing Engagement Over Content Output
July 29, 2026Qatar Airways generated more earned media value (EMV) on Instagram than several travel brands producing multiple...
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Influencer
Grammy-Winning Artist Laufey Signs With UTA for Global Representation
July 29, 2026Grammy-winning singer-songwriter Laufey has signed with United Talent Agency (UTA) for global representation in all areas....
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Agency
Ozen.fm Hires Former Spotify Brasil and TV Globo Executives to Grow Brazilian Ad Business
July 29, 2026Ozen.fm, a curated audio monetization network, has added Fabio Urbanas and Luci Bondiole to its Brazilian...
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Commentary
YouTube Views Are Rising, But Watch Time and Ad Revenue Are Falling, Study Finds
July 29, 2026YouTube channels are pulling in considerably more views than a year ago, but the audience is...
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Influencer
The Lawyer Who Brought Her Entire Framework With Her: Joanne Molinaro and the Business of The Korean Vegan
July 29, 2026In 2021, Joanne Molinaro recorded an episode of the “Rich Roll Podcast” that ran over two...
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Strategy
Influencer Marketing Didn’t Blow Up, Five Years of Deal Data Shows It Matured Instead
July 29, 2026Influencer Marketing has been called the “Wild West” of digital advertising long enough to become a...
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Influencer
Xavier Mortimer Figured Out That Social Media Is His Most Effective Ticket Agent
July 29, 2026Xavier Mortimer was already a Las Vegas headliner before he was a social media creator. What...
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Commentary
Holiday Creator Content Volume Surged in 2025, But Only Top Brands Converted It Into Attention, Data Shows
July 28, 2026Creator content aimed at the 2025 holiday season grew faster than any previous year on record,...
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Commentary
The Content B2B Companies Already Have Won’t Earn Them an AI Citation
July 28, 2026Many B2B companies have more owned content than they know what to do with. Almost none...
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Agency
The Script That Scales: How Davis Creative Agency Turns Story Into Performance
July 28, 2026For many direct-to-consumer (DTC) brands, scaling on Meta means producing more ads. Joshua Davis argues that's...
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Influencer
How Comedy Creator Rob Don Built a Million-Follower Content Business by Playing Everyone but Himself
July 28, 2026Rob Don is not on TikTok to be himself. The New York-based comedy creator has accumulated...
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Commentary
How to Find Someone on Instagram by Picture – A Step-by-Step Guide
December 1, 2022Do you ever find yourself looking at an image of someone, trying to work out who...
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Strategy
Why You Are Not Getting Views on TikTok: 10 Reasons
March 19, 2022With TikTok, one good thing leads to another, and it always starts with the number of...
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Brand
Shein Influencer Program: How to Become a Shein Ambassador
July 7, 2022Discover how the Shein influencer program, along with serious social media advertising, has helped propel the...
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Strategy
Add Hashtags to Your Instagram Reels
January 22, 2022Instagram is a crucial part of social media marketing, and Instagram reels are quickly becoming one...
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Commentary
How to Archive Your TikTok Videos and Keep Them Safe
September 1, 2022Archiving your TikTok videos can save you many hours of work in reproducing them again when...
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Strategy
6 Easy Ways To Find Trending Hashtags on Instagram Today
February 18, 2022Hashtags are a popular trend on social media platforms, especially Instagram. Hashtags create a niche-specific collection...
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Influencer
The Secret Formula Behind “Mr. Thank You”: Sergey Kosenko’s Journey To 46 Million Instagram Followers
August 19, 2024Turning a simple "thank you" into a multi-million-dollar empire sounds impossible. Yet, that's exactly what Sergey...
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Influencer
12 Top Must-Follow Roblox YouTube Channels
August 17, 2022Roblox is a gaming community where users develop games for other users. More than 40 million...
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Strategy
How Do TikTok Live Gifts Work? Can You Make Money Through Them?
June 6, 2022TikTok is enticing more influencers and content creators to start using its platform with the live...
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Strategy
LIVE Subscription Feature on TikTok: Everything You Need To Know
June 15, 2022TikTok’s intelligent and user-friendly interface has enabled influencers to create high-quality and engaging content with incredible...
