TikTok’s intelligent and user-friendly interface has enabled influencers to create high-quality and engaging content with incredible ease. TikTok Live is the platform’s streaming feature that allows influencers to live stream in real-time and interact with viewers in a live chat. This feature has become prominent amongst Gen Z with 46% of users being aged between 16-24. As TikTok Live continues to attract users on a widespread scale, Netinfluencer delves into the new LIVE Subscription feature.
How To Go Live on TikTok
Creating live streams on TikTok is a very simple process as it can be completed using your smartphone camera. Described below are just a few simple steps that can help you set up your first live stream on TikTok.
- Open the latest version of the TikTok app.
- Tap the ‘Create’ button at the bottom of the screen. This is shown as a + symbol.
- Once you have reached the camera screen. Scroll at the bottom until you see the LIVE setting.
- Then, upload an image to create a thumbnail and write a catchy title for your live stream.
- Press the ‘Go Live’ button to begin your stream.
- To end your live stream, tap the ‘X’ at the top-left corner.
Monetization Features on TikTok
At the end of 2021, TikTok launched a plethora of monetization features to help influencers build additional revenue streams and create an engaged audience on the platform. These features also help influencers connect with other brands and promote profitable marketing campaigns using some of TikTok’s advertising features. Explained below are just some of TikTok’s most prominent monetization features.
TikTok Creator Marketplace
The TikTok Creator Marketplace is a separate platform that is designed to foster prosperous and long-term relationships between marketers and influencers. This platform also allows businesses to access crucial analytics data to ensure that they are selecting the best influencer for a specific campaign. In addition, this platform can also be used as a messaging service, allowing brands to contact an influencer directly to better discuss the details of a marketing campaign.
TikTok Creator Fund
As part of the platform’s $200 million investment, TikTok introduced the Creator Fund to all users who have over 100,000 followers. The platform aims to reward creators who have built an engaged following as well as produced alluring content. Users can only earn money from videos that adhere to TikTok’s Community Guidelines and must be over the age of 18 to apply.
Like many popular social media platforms, TikTok allows viewers to send a small monetary donation to a creator as a way to show thanks for their content. Influencers will receive 100% of the Tip and can either receive a set donation or a customized amount. The set donations are $5, $10, or $15. It should be noted that those who have a TikTok Business Account are not able to receive Tips.
What are the Eligibility Requirements?
In order to begin monetizing your content on TikTok, you must first adhere to a set of criteria. These are:
- Have a minimum of 10,000 followers.
- Are aged 18 or over.
- Follow all of the TikTok Community Guidelines and have very few violations of these rules.
- Gain 1,000 views or more on videos you have posted in the last 30 days.
- Post 3 videos or more in the last 30 days.
It is important to understand that these requirements are for US citizens only. Due to the nature of monetization, many other countries follow different rules to ensure that they are abiding by the rules of their native Chamber of Commerce.
What is LIVE Subscription on TikTok?
In May 2022, TikTok announced the launch of the LIVE Subscription feature, an extension of the TikTok Live platform that allows viewers to join a monthly subscription to support their favorite creators. Presently, the feature is available through invite but TikTok hopes that the feature will be rolled out further during the next coming months. TikTok has not revealed how much the subscription will cost but has stated that influencers will receive payments via PayPal.
LIVE Subscription was formed to help influencers build a more stable revenue stream as well as give their audience access to more attractive perks. Below are the perks subscribers will receive when they join an influencer’s LIVE Subscription.
Like many live streaming platforms, TikTok has jumped on the trend of giving viewers badges. These are unique symbols that denote that a viewer is a subscriber, further emphasizing the importance of building a community on social media. As time goes on, these subscribers will receive new badges that symbolize how long they have been a subscriber to a specific creator.
These are exclusive emojis that can be used throughout an influencer’s live stream. These are often designed by the creator and have some sentimental value throughout the community. They can only be used by subscribers and can only be placed in a creator’s live chat.
In order to create an even closer community, LIVE Subscription can allow influencers to create a chat that can only be accessed by the creator and those who are subscribed. Thus, the subscribers can communicate with each other and build a more close-knit audience as well as boost engagement.
Benefits of Live Streaming on TikTok
Live Streaming is a very popular form of content that has the potential for incredible reach on TikTok. Data from 2021 states that TikTok was the most downloaded app, collating 656 million downloads. With more people joining the platform every day, influencers have the chance to create content on an ever-growing platform. As such, this allows for consistent engagement and access to new features as the platform develops.
The newly released LIVE Subscription feature gives creators more sustainability in their finances, giving them a better incentive to use the platform. As influencer marketing continues to see more prosperity, influencers are now getting the chance to earn a consistent income. This can help to remove the uncertainty of this type of work and help the industry grow from strength to strength.
TikTok also places a great amount of importance on its live streaming feature and allows creators to better maximize their content. The platform allows influencers to plan, schedule, and promote their live stream all within the confines of the app. Thus, influencers can gain better engagement on their streams and earn more revenue as a result.
TikTok’s live streaming features show great potential and have helped influencers from around the world to grow a consistent and engaged fan base. LIVE Subscription highlights the increasing number of monetization features on the platform and shows the importance of investing in the wider creator economy. To discover more about making money on social media, visit our website.