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Influencer
Kailey Anna’s Next Chapter: Confidence Content, Non-Exclusive Deals, And A Bid For Reality TV
February 18, 2026What happens when a creator realizes the algorithm is not the hardest system she has had...
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Tech
TopFan And The Long Bet On Creator Ownership
February 18, 2026Jeffrey Kohn believes creators should operate like Fortune 100 companies. “To achieve long-term predictable success in...
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Commentary
Live Streaming Viewership Hits Four-Year High As Kick Surges And Twitch Loses Ground
February 18, 2026Stream Hatchet's 2025 annual report shows over 36 billion hours watched across platforms, with platform fragmentation...
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Commentary
Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know
February 18, 2026Stream Hatchet's “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...
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Brand
Dick’s Sporting Goods Doubles Down On Creator Program Amid Growing Demand For Sports Storytelling
February 18, 2026Dick's Sporting Goods received 10,800 applications for its Varsity Team creator program in 2026 (up from...
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Platform
Snapchat Introduces Creator Subscriptions To Drive Fan Engagement, Recurring Revenue
February 18, 2026Snapchat will begin testing a paid creator subscription feature on February 23, starting with a small...
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Talent Collectives
Night Raises $70M To Expand Creator Management Into Gaming, Music, And Live Events
February 18, 2026Creator-focused talent management firm Night has raised $70 million in a new financing round, per The...
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Platform
Apple Podcasts Adds Video Support With Dynamic Ad Insertion For Creators
February 18, 2026Apple has announced that it will bring a new integrated video podcast experience to Apple Podcasts...
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Brand
Fallen Media Creates Dedicated Dating Content Division To Streamline Brand Integrations
February 18, 2026New York-based studio Fallen Media has launched The Love Network, a content division that consolidates the...
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Agency
Sassy Chap Games Signs With CAA To Expand Creator-Led Gaming IP Across Film, TV, And Beyond
February 18, 2026Sassy Chap Games has signed with Creative Artists Agency (CAA) to represent its portfolio of gaming...
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Tech
Pocket.watch Adds 8 YouTube Creators With Over 130M Subscribers To Global Distribution Network
February 18, 2026Digital-first studio pocket.watch has announced the expansion of its creator-led content lineup, adding eight new digital...
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Influencer
Pro Shop Partners With Influencer Paige Spiranac To Expand Golf Media, Consumer Products
February 18, 2026Pro Shop, a golf media and commerce company, has formed a long-term joint venture with golf...
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Commentary
Brand Activity In Virtual Worlds Is Consolidating Around Integrations, Major Platforms
February 18, 2026Brand activity in virtual worlds is entering a more selective phase, with marketers moving away from...
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Influencer
Aba Asante On Rebuilding After Virality And Turning Gen Z Storytelling Into A Business
February 17, 2026At 16, Aba Asante uploaded a TikTok that she still describes as “so foolish,” a simple...
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Commentary
UK Media Agencies Shift YouTube Strategy Toward CTV, Brand Suitability
February 17, 2026UK media agencies increased investment in YouTube advertising in 2025 and plan to maintain or expand...
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Influencer
MrBeast Partners With Naruto Shippuden For Limited-Edition Merchandise Collection
February 17, 2026YouTube creator MrBeast, whose real name is Jimmy Donaldson, has launched a merchandise collaboration with the...
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Tech
Long-Tail Creator Supply Meets Retention-Driven Platforms, Report Finds
February 17, 2026The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize...
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Commentary
Primark Leads UK Fashion Brands On TikTok As Engagement Metrics Reshape Rankings
February 17, 2026Primark retained its position atop the UK fashion brand rankings on TikTok in Q4 2025, generating...
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Tech
Moburst Launches AI Unit, Hires Crystal Ball Founder Fernando Ideses As Product Lead
February 17, 2026Moburst announced the launch of Growth Labs, an AI unit focused on building and scaling AI-powered...
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Platform
Indie Distributor Utopia Launches Patreon Membership For Film Screenings, Creator Q&As
February 17, 2026Independent film distributor Utopia announced the launch of “Utopia Screening Room,” a membership channel hosted on...
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Commentary
How to Find Someone on Instagram by Picture – A Step-by-Step Guide
December 1, 2022Do you ever find yourself looking at an image of someone, trying to work out who...
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Strategy
Why You Are Not Getting Views on TikTok: 10 Reasons
March 19, 2022With TikTok, one good thing leads to another, and it always starts with the number of...
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Brand
Shein Influencer Program: How to Become a Shein Ambassador
July 7, 2022Discover how the Shein influencer program, along with serious social media advertising, has helped propel the...
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Strategy
Add Hashtags to Your Instagram Reels
January 22, 2022Instagram is a crucial part of social media marketing, and Instagram reels are quickly becoming one...
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Commentary
How to Archive Your TikTok Videos and Keep Them Safe
September 1, 2022Archiving your TikTok videos can save you many hours of work in reproducing them again when...
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Strategy
6 Easy Ways To Find Trending Hashtags on Instagram Today
February 18, 2022Hashtags are a popular trend on social media platforms, especially Instagram. Hashtags create a niche-specific collection...
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Influencer
12 Top Must-Follow Roblox YouTube Channels
August 17, 2022Roblox is a gaming community where users develop games for other users. More than 40 million...
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Strategy
How Do TikTok Live Gifts Work? Can You Make Money Through Them?
June 6, 2022TikTok is enticing more influencers and content creators to start using its platform with the live...
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Influencer
The Secret Formula Behind “Mr. Thank You”: Sergey Kosenko’s Journey To 46 Million Instagram Followers
August 19, 2024Turning a simple "thank you" into a multi-million-dollar empire sounds impossible. Yet, that's exactly what Sergey...
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Influencer
20 Most Popular Instagram Models To Follow
November 18, 2022Table of Contents: The 20 Most Popular Instagram Models Instagram is one of the most popular...
