Brand

L’Oréal Faces Backlash After Recruiting OnlyFans Model To Promote Teen-Popular Makeup Brand

L’Oréal has drawn criticism for hiring Ari Kytsya, a U.S.-based OnlyFans adult content creator, as a...

Influencer

Ludwig’s 2025 Streamer Games Returns With 40 Content Creators Competing In Olympic-Style Challenges

Ludwig Ahgren announced the return of his Red Bull-sponsored Streamer Games for 2025, expanding the competition...

Brand

Churches Embracing Influencer Marketing? Utah Church’s Content Creator Payments Spark Debate

Recent revelations about The Church of Jesus Christ of Latter-day Saints’ (LDS) creator partnerships highlight a...

Influencer

How Lee Asher Built A Social Media Empire Saving Animals

In 2017, Lee Asher made a decision that would transform not only his life but the...

Brand

Selena Gomez’s Rare Beauty Courts Indian Market Through Influencer Ankush Bahuguna

Selena Gomez’s beauty brand Rare Beauty is tapping Indian influencer Ankush Bahuguna for its global fragrance...

Commentary

TikTok Maintains Momentum Among Paid Social Advertisers Despite Potential Ban, Report Finds

TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly...

Technology

Kajabi Platform Reports $10B In Creator Revenue As Business Models Shift

Creator commerce platform Kajabi has announced that creators on its platform have collectively earned over $10...

Platform

Instagram Ramps Up Competition with Snap, TikTok, Adds New Repost, Map Sharing, and Friends Tab Features

Meta has launched three new Instagram features aimed at enhancing user connections: reposts, location sharing via...

Platform

Snapchat, Bettany Hughes Bring Ancient Wonders To Life With AR

Snapchat’s AR Studio Paris partnered with historian Bettany Hughes OBE and SandStone Global Productions to launch...

Platform

Patreon Surpasses $10 Billion In Creator Payments

Patreon announced that creators on its platform have received more than $10 billion in payments from...

Brand

PGA TOUR Creator Classic At East Lake Returns With $100K Prize, YouTube Activation

The PGA TOUR’s Creator Classic at East Lake, the final stop in the 2025 Creator Classic...

Commentary

Influencer Marketing Emerges As Key Strategy In Indonesian Digital Political Campaigns, Study Finds

A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political...

Agency

Amazon’s Wondery Podcast Network Is Undergoing Major Restructuring

Amazon is reorganizing its Wondery podcast network operations as part of a broader restructuring of its...

Platform

Tomorrowland 2025 Sets Record As TikTok’s Biggest Live Event Ever

Tomorrowland 2025 has broken all previous records for live event viewership on TikTok, attracting more than...

Talent Collectives

REACH Invests In Tesslate To Bridge Creator Economy, AI Dev Tools

Creator economy platform REACH has acquired a 12% stake in Tesslate, an open-source AI infrastructure and...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

Agency

Launchd Acquires Influencer Marketing Agency Hoozu To Strengthen Creator Economy Capabilities

Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc,...

Strategy

FOX Advertising Invests In The Lighthouse To Support Creator Business Growth

FOX Advertising and The Lighthouse are connecting traditional media infrastructure with the creator economy through a...

Commentary

TikTok Nano Influencer Engagement Far Outpaces Other Platforms, Per Report

TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators...

Platform

TikTok Adds YouTube Music Integration For Easier Song Saving

TikTok announced that YouTube Music has joined its “Add to Music App” feature, enabling users to...

Brand

Rockstar Games Is Expanding Creator Platform Team Ahead Of GTA VI Launch, Signaling Major UGC Push

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company...

Influencer

MrBeast Unveils Animated Series As YouTuber Expands Into Kids’ Entertainment

YouTuber MrBeast is launching an animated series titled “MrBeast Lab” in October 2025, marking a strategic...

Influencer

Dhar Mann To Bring Original Series To Samsung TV Plus In First-Ever Content Deal

Samsung TV Plus has announced its first original content deal with popular creator Dhar Mann, establishing...

Platform

YouTube Ad Revenue Soars To Nearly $10B

YouTube ad revenue increased by 13% year-over-year to reach $9.8 billion in the second quarter of...

Influencer

Eugene Healey On Finding Desire Behind Brands

Based in Melbourne, Australia, brand strategy consultant Eugene Healey founded Studio EH in August 2024 to...