Platform

YouTube Shorts Now Generates More Revenue Per Watch Hour Than Traditional Videos, Says CEO

Google CEO Sundar Pichai revealed during Alphabet’s Q3 2025 earnings call that YouTube Shorts now earns...

Talent Collectives

Inside HERA Media’s Mission To Empower Women’s Voices In Podcasting

UK-based video podcast network HERA Media launched at the beginning of October this year, with its...

Platform

Kick Partners With Rust For Platform’s First In-Game Drops Feature

Kick is introducing its native Drops functionality on November 13, enabling viewers to earn in-game rewards...

Agency

Building Athlete Brands Beyond The Game: Ellie Wookey’s Press Upload Agency

From travel creator to founder, Ellie Wookey is helping athletes turn influence into long-term business opportunities...

Platform

China Approves TikTok U.S. Operations Transfer Deal, Says Treasury Secretary Bessent

China has approved the transfer agreement for TikTok’s U.S. operations, U.S. Treasury Secretary Scott Bessent confirmed,...

Platform

TikTok Unveils AI-Powered Creation Tools, Boosts Creator Revenue Sharing

TikTok is introducing new AI-powered tools and a revamped revenue-sharing model to enhance creator capabilities and...

Influencer

The Luxury Life Curator: How Swetta Kathuria Built A Following Showcasing Las Vegas’s High-End Scene

In Las Vegas, where luxury experiences abound and competition is fierce, Swetta Kathuria has established herself...

Commentary

Creator Journalism Matures As One-Third Of Journalists Publish Independently, Study Shows

Creator journalism has become a major media segment with one-third of journalists now publishing independently outside...

Technology

Whatnot Raises $225 Million As Investors Bet On Live Shopping

Livestream shopping platform Whatnot secured $225 million in Series F funding, doubling its valuation to $11.5...

Influencer

True Crime Podcaster MrBallen Signs Multiyear Deal With SiriusXM

True crime podcaster John Allen, known professionally as MrBallen, is moving his flagship show and network...

Brand

YouTube Takes Flight: Delta Partners With Creators To Transform In-Flight Entertainment Experience

Delta Air Lines announces a strategic partnership with YouTube to offer passengers access to ad-free content...

Brand

Treasury Wine Expands Social Soup Influencer Partnership To Three Premium Wine Brands

Australia’s Treasury Wine Estates (TWE) is quadrupling its investment in influencer marketing through an expanded partnership...

Agency

Inside 9R Collective’s Mission To Elevate Creator Representation Through Community And Autonomy

9R Collective connects brands with micro-influencers through a non-exclusive representation model that emphasizes creator autonomy and...

Talent Collectives

Collective Voice Taps Amani Richardson As New Creator-In-Residence, Reports 42% Boost In Creator Retention

Collective Voice appointed Amani Richardson as its new Creator-in-Residence (CIR) as the company reports a 42%...

Commentary

Indie Beauty Brands Redefine Creator Marketing With Community-First Approach

Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to...

Brand

Agoda’s New Ambassador Program Transforms Travel Creators Into Commission-Earning Partners

Agoda launched a new ambassador program that enables travel content creators to earn commissions on bookings...

Commentary

GCC Influencer Market Jumps 75% As Lifestyle Creators Lead Growth

The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly...

Technology

Sweet Influencers Promotes Liberty Bernal To President And COO, Bridging Franchise And Influencer Marketing Worlds

Sweet Influencers, an AI-powered social media marketing platform, has promoted Liberty Bernal from director of business...

Platform

Endlss Debuts Free Influencer Marketing Platform Ahead Of Holiday Season

Influencer marketing company Endlss has launched a freemium version of its influencer management platform as brands...

Platform

TikTok Launches Inaugural BeautyFest In Malaysia

TikTok is expanding its physical event strategy in Malaysia with the launch of its first-ever BeautyFest,...

Commentary

Signal Awards 2025: Michelle Obama, Jon Stewart, And Top Creators Lead Podcast Industry Honors

The Signal Awards announced its fourth annual honors today, recognizing podcasts across multiple genres with participation...

Influencer

Influencer And Podcaster Enter Denver State House Race

Instagram influencer Rayna Kingston and podcast host Justine Sandoval have entered the Democratic primary race for...

Brand

CNN Debuts Creator Unit In Qatar With Competition-Style Show

CNN is establishing a new creator-focused division as social media influencers increasingly shape news consumption, particularly...

Strategy

The Creator Hotline: Raptive Launches ‘Ctrl Alt Ask’ Podcast

Creator media company Raptive has launched “Ctrl Alt Ask,” a biweekly podcast hosted by Stephanie Woodin,...

Platform

Instagram, Facebook Add Hindi, Portuguese To AI Reel Translations

Meta has expanded its AI translation capabilities for reels on Facebook and Instagram, adding Hindi and...