Agency

Audacy Partners With MOGL To Integrate Athlete NIL Influencers Into Sports Audio Content

Audacy, an audio content and entertainment company, has announced a strategic partnership with MOGL, an athlete...

Influencer

The Honest Appeal Of Isabel Wherry: How A Young Mother Turned Family Moments Into A Full-Time Career

At age 20, Isabel Wherry found herself in a unique position – married with newborn twins...

Brand

Sephora Unveils Creator-Powered Affiliate Platform For Shoppable Influencer Storefronts

Sephora introduces “My Sephora Storefront,” a creator-powered affiliate platform that allows U.S. influencers to build customizable...

Technology

Eran Nizri Unpacks IMAI’s New AI-Powered Creator Discovery Tool

PRophet released AI Agentic Search for InfluencerMarketing.AI (IMAI) in May, introducing conversational search capabilities that change...

Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

Agency

Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...

Commentary

Irish Regulators Join Forces To Crack Down On Influencer Content

The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority (ASA) in Ireland have...

Technology

MOGL Debuts AI Assistant To Cut NIL Campaign Launch Time

MOGL has launched an AI Assistant designed to streamline name, image, and likeness (NIL) campaigns for...

Agency

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Commentary

Fake Faces, Real Drugs: AI Influencers In Pharma Advertising

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, trust, and regulatory...

Technology

AI Startup Rocksalt Raises $3.5M To Turn Execs Into Influencers

Rocksalt, a San Francisco-based startup, has secured $3.5 million in seed funding to expand its AI...

Talent Collectives

The Bright Side Of Creator Management: Unpacking Bridget Jarecki’s ‘Humanizer’ Approach

Bridget Jarecki witnessed talented creators being dropped from agency rosters simply because they didn’t generate enough...

Commentary

Lawyers Caution Influencers On Posting Political Content Amid ICE Crackdown

Lawyers in the United States are telling non-immigrant content creators to avoid political commentary as immigration...

Commentary

North Korea Restricts Western Influencers From Upcoming Trade Fair

North Korea is prohibiting Western influencers and content creators from participating in an upcoming international trade...

Technology

The Influencers Next Door: Why DSMN8 Taps Into Employees As The Ultimate Brand Advocates

As the organic reach of brand content on social media declines and audiences become increasingly skeptical...

Commentary

Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts

According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...

Brand

Avocados From Mexico Taps 51 Influencers For Its Marketing Campaign In Canada

Avocados From Mexico has concluded its largest Canadian influencer marketing initiative to date, partnering with 51...

Agency

Beyond ‘Walking Billboards’: How Tano’s AI Is Reviving Authentic Brand Evangelism

Influencers have become “walking billboards,” according to Will Caplan, co-founder and CEO of AI-powered Tano, cutting...

Brand

Unilever Acquires Dr. Squatch as Personal Care Brand’s Gen Z-Focused Social Media Strategy Makes Waves

Unilever announced its acquisition of men’s personal care brand Dr. Squatch from growth equity firm Summit...

Agency

Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new...

Brand

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Commentary

Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns

Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...

Commentary

Left-Leaning News C Flock To Bluesky While Maintaining X Presence, Pew Reports

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations,...

Commentary

Amid Sports Betting Crackdown, Brazil Senate Committee Bans Influencers From ‘Bets’ Promotions

Brazil’s Senate Sports Committee has approved legislation that significantly restricts betting advertising and prohibits the use...

Technology

How Adebayo Owosina’s Goalr App Turns Physical Movement Into Marketing Impact

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an...