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Platform
Threads Expands Ads To All Users Globally
January 23, 2026Meta will begin rolling out advertisements on Threads to all users worldwide following a year of...
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Influencer
Alix Earle To Star In Netflix Reality Series Documenting Life Beyond Social Media
January 23, 2026Influencer Alix Earle will star in an unscripted reality series for Netflix set to release in...
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Influencer
MrBeast Partners With Salesforce For Super Bowl Commercial
January 23, 2026MrBeast announced a partnership with Salesforce for a commercial set to air during Super Bowl LX...
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Tech
Acast, Barometer Launch Pre-Bid Episode-Level Targeting For Podcast Advertising
January 23, 2026Podcast company Acast and AI-powered podcast advertising platform Barometer have launched an integration enabling pre-bid targeting...
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Platform
TikTok Operations In Canada To Continue After Federal Court Sets Aside Closure Order
January 23, 2026A Federal Court judge set aside a government order requiring TikTok to wind down its Canadian...
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Commentary
Survey Exposes Social Media’s Funnel Gap As Marketers Struggle To Translate Strategy Into Practice
January 23, 2026Despite near-universal agreement that social media is essential to brand building, most marketers still fail to...
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Strategy
Inside Vybes Villa: How A Dating App Became Creator-Led IP
January 22, 2026On January 12, Gen Z dating app Vybes premiered Vybes Villa, a creator-led reality series designed...
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Influencer
Milan Mathew: Building A Creator Business Rooted In Culture, Discipline, And Community
January 22, 2026When Milan Mathew left a full-time corporate role designing mobile apps for oil and gas companies,...
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Influencer
Influencer Chiara Ferragni Makes Fashion Comeback With GUESS Spring 2026 Campaign
January 22, 2026GUESS has announced Italian influencer Chiara Ferragni as the face of its Spring/Summer 2026 global advertising...
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Platform
BBC Partners With YouTube To Produce Original Content For Digital-First Audiences
January 22, 2026The BBC has announced a partnership with YouTube to produce original content tailored for the video...
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Platform
YouTube CEO Outlines 2026 Push To Treat Creators As Studios, Expand Commerce Tools, And Scale AI Guardrails
January 22, 2026YouTube CEO Neal Mohan used his annual platform letter and a follow-up conversation with YouTube Liaison...
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Talent Collectives
Creator Management Firm UnderCurrent Talent Acquires Next Step Talent
January 22, 2026UnderCurrent Talent has acquired independent management firm Next Step Talent, expanding its creator roster to nearly...
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Commentary
BBB National Programs Launches Creator Certification Program To Address Trust Crisis In Influencer Marketing
January 22, 2026BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing...
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Agency
Creator Agency NewGen Extends KSI Partnership Into Fourth Year
January 22, 2026NewGen has retained KSI as a social publishing services client for the fourth consecutive year, the...
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Platform
Pinterest Taps Amazon, DoorDash Executives For Top Marketing And Business Roles
January 22, 2026Pinterest has appointed two senior executives to leadership positions as the visual discovery platform advances its...
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Tech
Creator Networking Platform Creatorland Launches AI Tool To Address Creator Inbox Overload Problem
January 22, 2026Creatorland has opened a public waitlist for Dealsync, an AI-powered inbox management system designed to help...
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Commentary
Creator Economy Jobs January 2026: Creator Partnerships, Ops, And AI Content Roles Gain Momentum
January 22, 2026Creator economy work used to mean “social media manager.” In January 2026, it looks more like...
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Commentary
The 10 Fastest-Growing UK Instagram Accounts Of 2025
January 21, 2026Millie Bobby Brown added 7.2 million followers in 2025, leading a list dominated by “Stranger Things”...
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Commentary
The 10 Fastest-Growing Australian Instagram Accounts Of 2025
January 21, 2026Zachery Dereniowski added 3.2 million followers in 2025, leading a list dominated by wildlife conservation, motorsport,...
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Commentary
The 10 Fastest-Growing Canadian Instagram Accounts Of 2025
January 21, 2026Winnipeg fitness creator Shai Ross added 1.6 million followers in 2025, leading a list dominated by...
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Technology
From Music Marketing To Creator Infrastructure: Anthony Pisano’s Plan To Scale Performance At Game Over Media
January 21, 2026Anthony Pisano’s career grew closely alongside the creator economy. After more than a decade as a...
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Influencer
How NowThis Is Turning ‘Salary Transparent Street’ Into A Scalable Creator Franchise
January 21, 2026New York-based digital media company NowThis has acquired “Salary Transparent Street,” the creator-led digital franchise founded...
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Talent Collectives
Fixated Acquires Roblox-Focused Talent Agency Ellify In Seven-Figure Deal
January 21, 2026Digital talent management company Fixated has acquired gaming-focused talent agency Ellify in a seven-figure transaction, per...
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Platform
TikTok Added €31B To EU Economy In 2025, Study Finds
January 21, 2026Businesses advertising on TikTok generated €31 billion in economic value across the European Union in 2025,...
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Tech
The Sidemen Management Company Arcade Partners With Viewture On Direct Ad Sales Platform In EMEA
January 21, 2026Arcade, the management company behind The Sidemen, and creator funding company Viewture have launched Creator Access...
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