Influencer

‘Beast Games’ Season 2 Trailer Teases ‘Survivor’ Crossover Episode Ahead Of Jan. 7 Premiere

Prime Video has released the first trailer for the second season of MrBeast’s “Beast Games,” offering...

Commentary

Pew: Teen Social Media Habits Hold Steady As AI Chatbots Move Into The Mainstream

U.S. teens continue to concentrate their attention on a familiar set of social platforms, such as...

Platform

Pinterest Maps Out ‘Not-Yet-Trending’ Signals For 2026

Pinterest has published its “Pinterest Predicts 2026” report, a trend forecast based on the platform’s internal...

Platform

TikTok Launches Live Podcast Series With T-Mobile

TikTok has launched a live podcast series, “TikTok In The Mix,” in partnership with T-Mobile, as...

Platform

YouTube Launches Comments On Shorts Ads, Expands Mobile Web Availability To Boost Holiday Campaigns

Google has introduced interactive comments on eligible YouTube Shorts ads and expanded Shorts advertising to the...

Technology

Quill’s CoHost Launches New Listener Metric To Measure Podcast Growth

CoHost, the podcast analytics and hosting platform developed by Toronto-based agency Quill Inc., has unveiled a...

Commentary

Social Media Saturation Reaches Tipping Point As Content Volume Outpaces Engagement, Study Finds

Metricool’s “2026 Social Media Study,” analyzing 39,762,999 posts from 1,059,949 accounts, reveals declining per-post performance across...

Commentary

Creator Economy Data Shows Rising Ad Spend, Shifting Consumer Spend, And Platform-Level Format Changes

U.S. creator advertising more than doubled over a three-year period, rising from $13.9 billion in 2021...

Commentary

Creator Marketing Campaigns Surged 70% In 2025, CreatorIQ Data Shows

CreatorIQ customers launched 70% more creator marketing campaigns in 2025 compared to the previous year, while...

Influencer

QTCinderella Vows Major Overhaul of Streamer Awards After 2025 Event Draws Widespread Criticism

The 2025 Streamer Awards drew record viewership but, according to multiple news outlets covering the event,...

Commentary

Inside The EU’s Coming Crackdown On Influencer Marketing: From Hidden Ads To Kidfluencers

The European Commission plans to introduce a “Digital Fairness Act” aimed at addressing online consumer-protection concerns,...

Strategy

Clorox Tests Social Commerce Strategy With TikTok Shop

Consumer products manufacturer Clorox is using TikTok Shop to assess how different parts of its brand...

Platform

Instagram Launches ‘Your Algorithm’ Tool For Reels Content Customization

Instagram is introducing a feature that allows users to view and adjust the topics shaping their...

Technology

Kajabi Launches Capital Program To Fund Creator Businesses In Partnership With Parafin

Creator platform Kajabi announced a partnership with financial infrastructure company Parafin to launch “Kajabi Capital,” an...

Strategy

RockWater Founder Chris Erwin on Guiding M&A and Strategy for the Creator Economy

RockWater is an M&A advisory firm that helps social agencies, creator-economy operators, and digital media companies...

Technology

How Stack Influence Aims to Automate the Creator Economy

Stack Influence began with a simple but frustrating problem: managing hundreds of small creators while running...

Commentary

UGC Tops Trust Rankings as AI Posts Face Consumer Skepticism, Survey Shows

User-generated content (UGC) is now the most trusted format among Americans discovering small businesses on social...

Platform

What Is Quibi and Why The $1.75B Short-Form Video Platform Failed While TikTok Thrived

Quibi arrived in April 2020 with a $1.75 billion war chest, Hollywood talent, and more than...

Talent Collectives

Digital Management Company MADE BY ALL Launches Creative Studio for the Creator Economy

Digital management company MADE BY ALL launched MADE BY US, a creative and cultural marketing studio...

Influencer

Influencer Taps Ryan Fitzpatrick To Scale Creator Payment Infrastructure As CFO

Creator marketing agency Influencer has appointed Ryan Fitzpatrick as Chief Financial Officer. Fitzpatrick joins from VaynerX,...

Platform

Steven Bartlett’s FlightStory Invests Seven Figures In ‘Hot Smart Rich’ Podcast To Scale Female Media Brand

FlightStory, the media company co-founded by Steven Bartlett, announced a seven-figure investment in “Hot Smart Rich”...

Platform

TikTok Introduces Shared Collections, Shared Feed Features

TikTok has introduced two new collaborative features designed to enable users to discover and organize content...

Platform

YouTube’s Neal Mohan Named TIME’s 2025 ‘CEO Of The Year’

TIME Magazine named YouTube CEO Neal Mohan its 2025 “CEO of the Year,” recognizing his leadership...

Platform

‘Hold My Hand’ Earns TikTok ‘UK Song Of The Year’ Following Viral Jet2 Holiday Trend

Jess Glynne’s 2015 single “Hold My Hand” has been named TikTok’s “UK Song of the Year”...

Commentary

One Third Of Podcast Creators Quit As Video Demands Clash With Audio Habits

One in three podcast creators stops producing content, with new research suggesting a disconnect between production...