Commentary

The 15 Fastest-Growing U.S. Instagram Accounts Of November 2025

November was a reminder that Instagram growth is still driven by moments: political, cultural, and platform-scale....

Influencer

Keith Lee Wins ‘Creator Of The Year’ At Inaugural U.S. TikTok Awards

TikTok hosted its first U.S. Awards ceremony on December 18 at the Hollywood Palladium in Los...

Platform

Twitter Alternatives In 2026: The Platform Didn’t Get Replaced. It Got Unbundled

The prolonged turbulence at X has not produced a single, dominant successor to Twitter. Instead, it...

Talent Collectives

HPA Talent’s Paris D’Jon On Why Talent Management Still Matters In The Creator Economy

For Paris D’Jon, the most persistent misconception in today’s creator economy is the idea that visibility...

Technology

LearnWorlds’ Panos Siozos On The Importance Of Creator-Led Education 

When Panos Siozos talks about creators, he does not start with followers, algorithms, or viral reach....

Influencer

Kyasia Watson On Turning Roblox Creation Into A Sustainable Fashion Business

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner...

Agency

JDS Projects’ Jenny Dinh Safransky Breaks Down Her Agency’s Long-Term Talent Strategy

For Jenny Dinh Safransky, creator management is not about sponsorship rates or follower counts. Instead, it’s...

Strategy

Deloitte Digital’s Christina Kavalauskas On Why The Creator Economy Is A Business System, Not A Media Line Item

For Christina Kavalauskas, the creator economy is not an advertising channel, a media tactic, or a...

Platform

Instagram TV App Is Bringing Reels To Amazon Fire Devices

Meta has announced it will begin testing Instagram for TV in the U.S. through Amazon Fire...

Commentary

New York Mandates AI Disclosure In Ads As White House Moves To Block State AI Laws

Artificial intelligence regulation shifted dramatically on December 11, 2025, as New York Governor Kathy Hochul signed...

Technology

Arcads.ai Secures $16M Seed Funding To Expand AI Video Creation Platform

French AI video platform Arcads.ai has raised $16 million in seed funding to expand its AI-powered...

Platform

Oscars Moving To YouTube In Five-Year Deal Beginning 2029

The Academy of Motion Picture Arts and Sciences will move the Oscars to YouTube starting in...

Talent Collectives

G&B Digital Management Signs Four Lifestyle Creators Including Eva Amurri, NYC Real Estate Agent Eric Goldie

G&B Digital Management has signed four lifestyle creators for representation: Eva Amurri, Kellie Brown, Eric Goldie,...

Agency

StreetTalk Names Former Tinuiti Exec Jesse Eisenberg CEO To Expand Street-Interview Content Agency

StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive...

Platform

Netflix Secures Exclusive Video Rights To 15+ iHeartMedia Podcasts Including ‘The Breakfast Club’ And ‘My Favorite Murder’

Netflix and iHeartMedia have announced an exclusive video podcast partnership that brings more than 15 industry...

Agency

Sports Apparel Brand Oakley Renews Partnership With Australian PR & Influencer Marketing Agency Always Human

Oakley has extended its partnership with Always Human, keeping the agency as its lead PR partner...

Platform

Snapchat Rolls Out Quick Cut Tool For Automated Video Editing

Snapchat has introduced Quick Cut, a Lens-powered video creation tool that transforms photos and clips from...

Commentary

European Creator Economy Poised To Reach $157B By 2032, Report Finds

Europe’s creator economy is projected to reach $157.3 billion by 2032, up from $32.8 billion in...

Influencer

iShowSpeed is 2025’s Most-Searched Streamer According to Google

iShowSpeed ranked as the most-searched streamer of 2025, according to a new analysis posted by X7...

Agency

Ellie Hooper On How The Goat Agency Turned Influencer Marketing Into A Measurable Media Strategy

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline...

Agency

A Business Check-In: How Influencer’s Toughest Strategic Decisions Shaped The ‘Thinking Like A Creator’ Framework

Ten years into building Influencer, CEO Ben Jeffries does not frame the company’s position as a...

Talent Collectives

Jonathan Chanti On Building A Specialist-First Holding Company For The Creator Economy

Jonathan Chanti believes the era of the generalist agency is over.  After more than a decade...

Influencer

Influencer Wesley Breed Wants To Make Fashion History Feel Like A Story You Can Carry With You

Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior...

Technology

Inside HypeAgent: How HypeAuditor Is Turning Influencer Data Into A Conversational AI Co-Worker

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according...

Strategy

The SuperHeroes X Lenovo Collaboration: How Creator-Led Production Became A Global Brand Engine

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use...