Shopify held the number one spot in Podscribe’s June 2026 podcast advertiser rankings, increasing its estimated spend by 17% to $5.7 million, according to the company’s monthly report.
Source: Podscribe
Mint Mobile posted the largest movement among established top advertisers, climbing to the number two spot from number four the previous month with a 32% increase in estimated spend, reaching $4.8 million. BetterHelp held the number three position at $4.2 million, though its spend declined 4% month over month. Quince rounded out the top four, also at $4.2 million, with a 3% increase.
New Entrants in the Top 10
Four brands entered the top 10 for June, several for the first time: Google Chrome at number five ($3.4 million, flat spend), Hims/Hers at number eight ($2.1 million, up 20%), SimpliSafe at number nine ($1.9 million, up 21%), and Starbucks at number ten ($1.9 million).
Starbucks recorded the single largest change of the month, a 149% increase in estimated spend that pushed it into the rankings for the first time. Wayfair also advanced significantly, moving to number six from number ten on a 15% spend increase to $2.1 million. PrizePicks was the only top-10 advertiser to see a double-digit decline, dropping 14% while holding the number seven position at $2.1 million.
Sports Programming Dominated Ad Placement
Sports was the leading show genre for six of the top 10 advertisers in June, according to Podscribe, including Shopify, Google Chrome, Wayfair, PrizePicks, Hims/Hers and Starbucks. The report attributes the concentration to heightened listener engagement around major sporting events during the month, including the NBA Finals, the FIFA World Cup, the Stanley Cup Final and the U.S. Open.
News was the top genre for Mint Mobile and SimpliSafe, while BetterHelp led with comedy programming and Quince with society and culture content.
Podscribe’s rankings measure estimated total ad spend across advertisers and are based on data captured from June 1 to June 30, 2026. The company notes it made a methodology adjustment to its spend calculations beginning in April 2026, which is reflected in this and future rankings. Podscribe describes its ranker as tracking podcast downloads, YouTube views, and Spotify Video in addition to traditional RSS data.
Dragomir is a Serbian freelance blog writer and translator. He is passionate about covering insightful stories and exploring topics such as influencer marketing, the creator economy, technology, business, and cyber fraud.
Shopify held the number one spot in Podscribe’s June 2026 podcast advertiser rankings, increasing its estimated spend by 17% to $5.7 million, according to the company’s monthly report.
Source: Podscribe
Mint Mobile posted the largest movement among established top advertisers, climbing to the number two spot from number four the previous month with a 32% increase in estimated spend, reaching $4.8 million. BetterHelp held the number three position at $4.2 million, though its spend declined 4% month over month. Quince rounded out the top four, also at $4.2 million, with a 3% increase.
New Entrants in the Top 10
Four brands entered the top 10 for June, several for the first time: Google Chrome at number five ($3.4 million, flat spend), Hims/Hers at number eight ($2.1 million, up 20%), SimpliSafe at number nine ($1.9 million, up 21%), and Starbucks at number ten ($1.9 million).
Starbucks recorded the single largest change of the month, a 149% increase in estimated spend that pushed it into the rankings for the first time. Wayfair also advanced significantly, moving to number six from number ten on a 15% spend increase to $2.1 million. PrizePicks was the only top-10 advertiser to see a double-digit decline, dropping 14% while holding the number seven position at $2.1 million.
Sports Programming Dominated Ad Placement
Sports was the leading show genre for six of the top 10 advertisers in June, according to Podscribe, including Shopify, Google Chrome, Wayfair, PrizePicks, Hims/Hers and Starbucks. The report attributes the concentration to heightened listener engagement around major sporting events during the month, including the NBA Finals, the FIFA World Cup, the Stanley Cup Final and the U.S. Open.
News was the top genre for Mint Mobile and SimpliSafe, while BetterHelp led with comedy programming and Quince with society and culture content.
Podscribe’s rankings measure estimated total ad spend across advertisers and are based on data captured from June 1 to June 30, 2026. The company notes it made a methodology adjustment to its spend calculations beginning in April 2026, which is reflected in this and future rankings. Podscribe describes its ranker as tracking podcast downloads, YouTube views, and Spotify Video in addition to traditional RSS data.
The full ranking is available here
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