Technology

The Scalable Self: How Me4U Creates Digital Twins For Creators To Engage Fans 

Keith Smith, a six-time founder with 17 years of experience in the creator economy, spotted a...

Agency

Luxury Experience & Co: Bridging Brands And Creators Through Gifting Lounges

Luxury Experience & Co (LE&Co) facilitated face-to-face meetings between 126 NFL players and 25 luxury brands...

Technology

GRIN’s New Integration Tools Enable Brands To Connect The Dots And Boost Campaign Performance

GRIN, a creator management platform, has launched two new integrated tools to eliminate data fragmentation in...

Technology

Soundly: The Audio Platform Powering Hollywood Productions And YouTube Creators

What began as a personal project in Oslo in 2012 has since grown into a platform...

Technology

Videreo: Connecting Travel Creators And Brands Through AI-Powered Storefronts

Founded in August 2024, Videreo addresses a disconnect in the travel industry that has so far...

Influencer

Kanika Chadda-Gupta Targets Creator Economy Success With ‘That’s Total Mom Sense’ Podcast

Former CNN International anchor and executive producer Kanika Chadda-Gupta leveraged her journalism expertise to create a...

Commentary

Study Reveals How Social Media Influencers’ Dark Side Poses Risks To Brands, Consumers

Social media influencers control significant market influence, but their impact comes with potentially harmful consequences for...

Brand

PodcastOne Expands Network With Four New Shows From Reality TV, Social Media Stars

PodcastOne has added four new weekly podcasts to its network, bringing its total show count to...

Commentary

Webby Awards Announce Podcast Winners For 29th Annual Ceremony

The International Academy of Digital Arts & Sciences (IADAS) has announced the winners for the 29th...

Platform

Instagram Launches Standalone ‘Edits’ App With CapCut-like Features

Instagram released its standalone video creation app "Edits" globally on Tuesday, April 22, offering creators a...

Platform

TikTok Calls Out Australia’s Communications Minister On Alleged ‘Sweetheart Deal’ With YouTube 

TikTok, Meta, and Snapchat are once again demanding explanations from Australian Communications Minister Michelle Rowland regarding...

Commentary

Digital Ad Revenue Reaches $258B In 2024, Up 15% Vs Previous Year

Digital advertising in the United States witnessed a rebound in 2024, reaching $258.6 billion in revenue...

Commentary

BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing

Boston Consulting Group (BCG) reports that well-executed "precision influencer marketing" campaigns are six times more efficient...

Platform

Meta Expands Teen Account Enrollment Through AI Detection, Parental Outreach

Meta has announced new initiatives to increase teen participation in its protective Teen Account settings across...

Platform

Netflix Criticized For Remake Of YouTube Dating Show ‘Pop The Balloon Or Find Love’

Netflix faces criticism for its recent adaptation of the viral YouTube dating series "Pop the Balloon...

Talent Collectives

Alexander Onaindia’s Game Plan For Creators’ Long-term Success

For sports marketing executive Alexander Onaindia, having long-term growth over viral sparks makes much more business...

Agency

The Post-Match Challenge: How Popfly Connects Outdoor Brands With Creators Through Full-Cycle Collaboration

Popfly secured $2 million in seed funding in March to revamp how outdoor brands manage creator...

Talent Collectives

Dulcedo Management: Separating Brand And Talent Services To Create A Winning Formula

With 200 employees, 500 represented talents, and a clear separation between talent management and brand services,...

Technology

Marketing To The Algorithm: ProductWind’s Novel Approach To E-Commerce Influencer Marketing 

ProductWind helps brands drive e-commerce sales by coordinating thousands of micro-influencers to drive traffic and sales...

Technology

The Format Champion: How Daniel Bennett And KDX Creative Are Decoding Viral Content

"The Internet is all formats. It has nothing to do with the content that's in the...