Creator marketing platform #paid, which powers campaigns for leading brands, announced YouTube as the title partner for its 2025 Creator Marketing Summit. The partnership builds on the companies’ ongoing collaboration and brings together top marketers, brand leaders, and macro creators from across North America.

Bryan Gold, CEO at #paid, highlights the significance of the partnership: “YouTube joining us as title sponsor highlights the strong momentum we continue to see on the channel. YouTube has always been a great place for creators, and we’re excited to see new products and features that continue to enable excellence in the category.”

Event Focus

The summit focuses on the evolving landscape of creator marketing and brand partnerships. Industry leaders from globally recognized brands and top creators across various platforms will participate alongside executives from major social platforms.

The agenda includes forward-looking sessions on topics critical to the creator economy:

• The Power Shift: Why the Future Belongs to Creators.
• How creator content is giving every marketing touchpoint a makeover.
• AI and influence: The future of creator authenticity.
• From social to streaming: How creators are building a CTV (Connected TV) pipeline.

YouTube’s Role in Creator Marketing

YouTube’s participation underscores its leading position in the creator economy. The platform reaches billions of monthly logged-in users and connects brands with highly-engaged Millennial and Gen Z viewers through content they already consume.

A session featuring YouTube’s Célia Salsi alongside popular YouTube creator Haley Kalil will be among the event highlights, demonstrating the platform’s commitment to creator partnerships.

Beyond the formal presentations, the event offers networking opportunities including a “Creator Bodega” experience and a “Cocktails & Creators” networking session. These features provide attendees with chances to connect with industry leaders and discover emerging brands in the creator economy.

Event Details

The 2025 Creator Marketing Summit takes place at the Hall des Lumières in New York City today (October 23). The event aligns with #paid’s mission to power brand collaborations across the creator economy, supporting campaigns for Fortune 500 brands while giving creators an environment to pursue their creative work.