Brand

Xiaomi Fires Staff, Strips Executive Bonuses After Influencer Deal Backlash

Chinese smartphone manufacturer Xiaomi has terminated employees and revoked executive bonuses following fan outrage over a...

Talent Collectives

Creators 4 Mental Health Puts Data Behind The Creator Economy’s Most Overlooked Crisis

Nearly one in ten content creators report experiencing suicidal thoughts connected to their work, almost double...

Commentary

Tourism New Zealand’s $9.4M Influencer Spend Draws Scrutiny Over Transparency

Tourism New Zealand spent more than $9.4 million on influencer marketing campaigns between January 2024 and...

Agency

The Role Of A CFO In The Creator Era: Inside Influencer’s Latest Executive Hire

Creator marketing agency Influencer has appointed Ryan Fitzpatrick as its Chief Financial Officer (CFO) in response...

Agency

Publicis Creative U.S. Names Charlotte Tansill President Of Social, Creator And Earned

Publicis Creative U.S. has hired Charlotte Tansill as President of Social, Creator and Earned in a...

Agency

Trust Over Trends: How Anda Vlasaku’s Saku Agency Turns The ‘Right Fit’ Into Long-Term ROI

Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one...

Commentary

Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds

An analysis of more than 910 million online mentions reveals a growing divide between consumers and...

Agency

From Bankruptcy’s Brink To Influencer Powerhouse: Inside Cure Media’s Rise In Northern Europe

What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For...

Talent Collectives

How Fenix Down is Removing Barriers Between Gaming Creators and Brands

Janessa Christine watched as her creators struggled with relentless streaming schedules and business management demands while...

Commentary

South African Tax Authority Warns Influencers: Brand Deals, Free Products Now Subject to Taxation

The South African Revenue Service (SARS) has announced that social media influencers must declare all forms...

Agency

GiftWorks: How Clarion Communications’ Dedicated Influencer Gifting Division Works

Clarion Communications, a UK-based PR agency that has worked with major brands such as Unilever, Cathay...

Brand

CASETiFY Taps Model & Influencer Antonela Roccuzzo For New Accessory Collection

Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife...

Influencer

Meet Rohit Khubchandani, a Corporate Leader and Travel Creator with a ‘License to Explore’

Rohit Khubchandani balances two distinct professional roles. By day, he serves as Regional Sales Director for...

Brand

U.S. Army’s Influencer Strategy Drives Early Recruitment Success Amid Gen Z Outreach

The U.S. Army is reporting early success with its strategy of partnering with social media influencers...

Brand

Influencer Alix Earle Debuts Custom Poppi Soda Can At Walmart

Prebiotic soda brand Poppi has launched its first-ever influencer-designed can featuring TikToker Alix Earle, exclusively available...

Brand

Selena Gomez’s Rare Beauty Courts Indian Market Through Influencer Ankush Bahuguna

Selena Gomez’s beauty brand Rare Beauty is tapping Indian influencer Ankush Bahuguna for its global fragrance...

Influencer

ESPN Taps Influencer Katie Feeney To Lead Digital Content Strategy, Join Football Coverage

ESPN has signed Katie Feeney, a sports and lifestyle content creator with more than 14 million...

Influencer

San Francisco Restaurant Closes After Chef Confronted Influencer Over Follower Count

A confrontation between a San Francisco chef and a TikTok micro-influencer has led to the restaurant’s...

Influencer

AI Influencer ‘Mia Zelu’ Goes Viral With Fake Wimbledon Coverage

An AI-generated influencer named Mia Zelu has gained significant attention for posting content from Wimbledon, accumulating...

Commentary

Brands Are Prioritizing Category Expertise, Authentic Alignment In Influencer Partnerships, Report Shows

A new Q2 2025 report from sales intelligence platform Winmo reveals distinct patterns in how brands...

Agency

The Perfect Match: Why gen.video Acquired Lionize To Build The Next-Gen Creator Marketing Platform

In June, gen.video made headlines by acquiring AI-powered influencer marketing platform Lionize, the brainchild of data...

Brand

Influencer Brand Neutonic Secures $3.7M Seed Funding To Fuel UK, U.S. Expansion

Neutonic, the nootropic beverage startup co-founded by fitness influencer James Smith and “Modern Wisdom” podcast host...

Influencer

Aviation Influencer Nonstop Dan Reveals Kuwait Airways’ Response To Controversial Flight Incident 

Following a controversial incident involving aviation content creator Nonstop Dan aboard a Kuwait Airways first-class flight...

Brand

Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift

Hindustan Unilever Limited (HUL), India’s largest consumer goods company, has reduced its overall advertising and promotional...

Technology

Inside B4A’s Strategy To Scale Influencer Partnerships In Brazil’s Beauty Market

In a country with the world’s third-largest beauty market but limited startup capital, tech company Beauty...