Brand

National Geographic Launches Six-Month Creator Cohort Program With Eight Digital-First Storytellers

National Geographic announced its inaugural “Creator Cohort” campaign, bringing together eight digital-first nonfiction content creators whose...

Talent Collectives

Night Raises $70M To Expand Creator Management Into Gaming, Music, And Live Events

Creator-focused talent management firm Night has raised $70 million in a new financing round, per The...

Commentary

Tax Preparer H&R Block Launches Tax Platform For Content Creators

H&R Block has unveiled Creator Suite, a tax filing platform designed for content creators, at an...

Strategy

Why NBCUniversal Is Treating Creators As Infrastructure For The Milan Cortina Olympics

NBCUniversal has spent the past two years quietly re-engineering how content creators fit into the world’s...

Influencer

Creator Industry Veteran Jon Youshaei Launches Tax Services Firm For Content Creators

Creator and industry veteran Jon Youshaei has launched Boring Stuff, a company that provides tax preparation,...

Technology

KOMI Launches AI-Powered Platform Connecting Creators With Brand Partnerships

London-based creator marketing startup KOMI announced the launch of a new platform designed to streamline connections...

Commentary

Content Creators Twice As Likely To Experience Suicidal Thoughts As General Population, Study Finds

A new study released by Creators 4 Mental Health (C4MH) and Lupiani Insights & Strategies finds...

Strategy

Creator Hub ‘The Lighthouse’ Opens In Historic Brooklyn Pencil Factory

The Lighthouse, part of Whalar Group, has unveiled its East Coast Creator campus in Brooklyn’s Greenpoint...

Agency

Inside Le Fleur Society’s Luxury, Concierge Approach To Creator Representation

When attorney Lauren Taylor launched Le Fleur Society in August 2024, she didn’t intend to replicate...

Commentary

Global Tech Veterans Named Judges, Mentors For Dubai’s Creator Ventures Accelerator

The “1 Billion Followers Summit,” organized by the UAE Government Media Office, has revealed the judging...

Strategy

NYC Mayoral Frontrunner Zohran Mamdani Hosts Exclusive Creator Briefing

New York City mayoral frontrunner Zohran Mamdani hosted more than 70 content creators at his campaign...

Brand

NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers

NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series...

Commentary

CreatorWeek 2025 Transforms Macao Into Hub For Content Creators

Macao positions itself as a major destination in the creator economy as it hosts the inaugural...

Technology

Creator Television Expands Digital Reach With New On-Demand Content On Plex And Xumo Play

Creator Television, the creator-led streaming network owned by ad-tech company Sabio Holdings, launched its ad-supported video-on-demand...

Influencer

Air Force Veteran Sam Eckholm Joins CAA As Defense Sector Influencer Reaches 2.5M Followers

Sam Eckholm, a former U.S. Air Force officer who has built a significant digital presence showcasing...

Commentary

UNESCO Trains Iraqi Women To Combat Online Hate Through Digital Content

UNESCO equipped 184 women content creators, journalists, and civil society leaders in Iraq with media literacy...

Commentary

NBA On Prime Seeks Local Content Creators For Inaugural Season’s Real-Time Coverage

NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments...

Technology

GYST: Building An AI Operating System For Creator Business Management

GYST (Get Your S*** Together) has developed an AI operating system to serve as the business...

Platform

TikTok Launches Trusted Creators Lab To Combat Misinformation In Southeast Asia

TikTok is introducing a seven-month program called “Trusted Creators Lab,” partnering with non-profit organization Temasek Foundation...

Agency

‘Influence Without Results Is Just Noise’: How Maison Made In Is Transforming Creator Partnerships

In 2012, Aurélie “Lili” Sauthier was working as a media planner buying banner ads when she...

Platform

YouTube Algorithm Changes Spark Viewership Crisis For Creators

Multiple content creators across YouTube report viewership declines beginning in mid-August, with data suggesting platform-wide algorithmic...

Influencer

‘Find A Need And Cure The Need’: John-Marc Van Wyk On Achieving Success As A Creator

Content creators must solve business problems, not just produce viral videos. This key principle emerged as...

Agency

Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings

Multiple content creators are highlighting outstanding payments from The Corner following the agency’s communications business entering...

Platform

Poker Content Creators Raise Concerns Over YouTube’s Age Restriction Policy

YouTube’s recently implemented age restriction policy is significantly affecting poker content creators’ ability to reach their...

Influencer

How Calli Connects Authors With BookTok Influencers

Image source: meetcalli.com What happens when an industry transforms its sales channels in such a short...