Commentary

Instagram’s Influence Declines In APAC As Creator Marketing Splits Between Performance And Awareness Strategies

Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward...

Strategy

Why NBCUniversal Is Treating Creators As Infrastructure For The Milan Cortina Olympics

NBCUniversal has spent the past two years quietly re-engineering how content creators fit into the world’s...

Tech

How Socialpruf Aims To Bring Real-Time Performance Data To Creator Marketing Decisions

Socialpruf is a Toronto-based social intelligence platform built around the premise that creator performance should be...

Agency

Helen OMalley On Designing a Creator Management Model For Sustainability At Helm Talent Group

As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural...

Influencer

How Maria Valetta Turned Wine Expertise Into A Scalable Creator Business

For Maria Valetta, wine has always been about access rather than exclusivity. Long before Instagram became...

Agency

Former Disrupt MD Stevie Johnson Named Head Of Omnicom Media’s UK Influencer Marketing Unit

Omnicom Media Group has appointed Stevie Johnson as Head of Creo in the UK, a newly...

Tech

Popfly Acquires Travel Startup Mount To Expand Creator Platform Into Local Experiences

Popfly announced that it has acquired Mount, a venture-backed travel platform, as the California-based creator collaboration...

Commentary

Malaysia Issues Tax Guidelines For Social Media Influencers, Clarifying Income Treatment

The Malaysian Inland Revenue Board issued comprehensive tax guidelines on January 14, 2026, establishing formal treatment...

Commentary

Platforms Restrict Access To 4.7 Million Under-16 Accounts Across Australia

Major social media platforms operating in Australia restricted access to about 4.7 million accounts identified as...

Agency

Digital Marketing Agency New Engen Acquires Creator Content Network Grapevine To Scale Whitelisted Paid Social

Seattle-based agency New Engen has entered into an agreement to acquire Grapevine, a creator-powered performance content...

Tech

Audioboom Partners With Crooked Media For Hosting And Ad Sales Through 2028 Election

Podcast company Audioboom has entered into a multi-year commercial and hosting partnership with Crooked Media, the...

Commentary

African Creators Draw Global Audiences But Struggle To Access Capital, New Research Shows

African content creators are building audiences that extend far beyond their home markets, but limited access...

Agency

Pamela Zapata On Why Representation Still Shapes Outcomes In Creator Management

The creator economy has become more structured over time, shaped by metrics, dashboards, and performance benchmarks....

Influencer

KPassionate: How Kristyn Plancarte Turned Marine Biology Into A Content Creator Platform

Kristyn Plancarte approaches content creation the same way she approaches marine biology: with patience, curiosity, and...

Influencer

From Solo Dinners To Sold-Out Camps: Liv Schreiber Bets On In-Person Community In A Digital Economy

Liv Schreiber moved to New York City at 21 and did what many new arrivals do....

Commentary

How Mateusz Karbowy Turned Extreme Discipline Into A Credibility-First Creator Brand

A professional firefighter with the Polish State Fire Service, a competitive athlete, and the creator behind...

Influencer

How Kelsi Davies Turns Paranormal Content Into A World Her Audience Calls Home

Kelsi Davies does not think of her audience as numbers. She thinks of them as people...

Commentary

Marketing Leaders Prioritize Cultural Relevance Over Reach As AI Investment Surges, Report Shows

Global marketing executives are shifting their strategic focus away from reach-based metrics toward cultural relevance and...

Agency

Influencer Marketing Agency Open Influence Elevates Maggie Reznikoff To Chief Client Officer

Open Influence announced the promotion of Maggie Reznikoff to Chief Client Officer, elevating an eight-year company...

Platform

Meta Expands AI-Powered Creator Marketplace With New Performance Prediction Tools

Meta has expanded its creator marketplace globally and introduced new discovery features designed to help brands...

Commentary

Voxtopica Launches Timbre Awards For Public Affairs, Democracy-Focused Podcasts

Podcast agency Voxtopica announced the launch of The Timbre Awards, a podcast awards program recognizing public-interest...

Brand

Expedia Taps Mattel’s Ken As Brand Ambassador For Super Bowl LX Campaign

Expedia and Mattel announced a year-long partnership positioning fashion doll Ken as the travel company’s brand...

Agency

CreatorX Signs ‘The Ebro, Laura, Rosenberg Show’ As Radio Veterans Transition To Independent Media

Creator Exchange (CreatorX) will represent “The Ebro, Laura, Rosenberg Show” for advertising and monetization as the...

Platform

Twitch Rolls Out Business Manager Access For Analytics, Sponsorship Management

Twitch has introduced a new Business Manager role that allows designated collaborators to access analytics and...

Influencer

Beyond The Reveal: Kiara Tymec Breaks Down Her Workshop Content Business

Kiara Tymec builds objects that most brands would consider unrealistic on a production timeline: functional Iron...