Influencer

MrBeast’s ‘Hood’ Persona Video Tops His TikTok Success

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Platform

Netflix Nabs ‘Sesame Street’ After Trump Administration Pulls Plug On PBS Funding

Netflix announced a deal to stream both new and archived episodes of “Sesame Street” starting in...

Brand

Disney+ Acquires Preschool Series ‘CoComelon’ As Netflix Exits Due To Viewership Decline

Disney+ has acquired preschool series “CoComelon” after Netflix declined to renew its license. The acquisition grants...

Technology

CreatorIQ CEO Unveils New Platform Features To Support Growing EMEA Region’s Creator Marketing Sector

CreatorIQ CEO Chris Harrington announced platform enhancements designed to support the Europe, Middle East, and Africa...

Platform

Meta’s Chief AI Scientist Outlines New Direction Beyond LLMs

Meta’s Chief AI Scientist Yann LeCun revealed the company's research unit is developing AI architectures fundamentally...

Commentary

Over 80% Of Content Creators Now Use AI Tools, With Multimodal Approaches Dominating, Research Shows

A new report released by Wondercraft and supported by VEED, Luma AI, and ElevenLabs reveals that...

Commentary

The Impact Of Tariffs On The Creator Economy – 18 Experts Share Thoughts

U.S. President Donald Trump’s sweeping tariff initiatives are sending ripples through all corners of the economy,...

Commentary

Gaming Influencer Marketing Shifts To Performance Metrics, Cross-Platform Strategy, Per Report

A study of gaming influencer marketing reveals the industry is maturing, with platforms developing distinct roles...

Commentary

Creator Ventures Raises $45 Million Fund II To Back Consumer Internet Startups

Sasha Kaletsky & Caspar Lee (Source: Creator Ventures) Creator Ventures announced the closing of a $45...

Platform

Nielsen Data Show YouTube Getting Its Highest Viewership In April For The Third Consecutive Month

YouTube reached a platform-best 12.4% of total TV viewing time in April, marking its third consecutive...

Platform

Reuters Report Says OnlyFans, Forest Road-Led Investor Group In Talks For $8 Billion Deal

OnlyFans owner Fenix International Ltd is in advanced negotiations to sell the company to an investor...

Commentary

Spain Cuts Ties With Influencers As ‘Selfie Tourism’ Overwhelms Balearic Islands

Spain has severed ties with influencers promoting the Balearic Islands' iconic destinations as officials address the...

Brand

FIFA Unveils Club World Cup Trophy On iShowSpeed Stream

FIFA President Gianni Infantino appeared on YouTube creator iShowSpeed’s livestream to unveil the official Club World...

Commentary

Influencers Celebrated at WIBA Awards 2025 In Cannes, Panda Boi Takes Grand Prize

Image credit: WIBA Awards The seventh annual World Influencers and Bloggers Association (WIBA) Awards ceremony honored...

Commentary

Italian Embassy Forum Explores Social Media’s Impact On Global Engagement

Credit: The Embassy of Italy in Washington D.C. (Left to Right): Alessandro Gonzales, Kaya Yurieff, Sabino...

Commentary

Mark Your Calendars With These Industry Events In July 2025

Several major events are scheduled this July, offering opportunities for content creators, marketers, and other industry...

Brand

Booking.com Moves All Affiliates To Awin: What Travel Bloggers Need To Know About ‘Termination’ Notices

Booking.com has initiated a restructuring of its affiliate program, sending "Termination of Partnership" notices to content...

Agency

Sundaze PR Appoints Molly DeMellier as COO to Drive Creator Economy Growth

Sundaze PR has appointed former Acast executive Molly DeMellier as Chief Operating Officer as the transatlantic...

Commentary

Your Dream Entry-Level Creator Economy Job Is Waiting (14 Open Positions)

The creator economy's expansion has created numerous internship opportunities across established companies and emerging startups. Major...

Agency

Demand-First Content Licensing: Inside Catch+Release’s Two-Sided Marketplace For Creators And Brands

Catch+Release’s 87% success rate when it comes to content licensing, compared to the typical 35% brands...