Commentary

Machine Learning Reveals Science Behind Travel Influencer Success

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Platform

Pinterest Expands Global Inclusion Fund For 2025 After Driving 250% Increase In Saves Last Year

Pinterest is expanding its Inclusion Fund program for 2025, marking five years of supporting diverse content...

Platform

YouTube Returns As Title Sponsor For VidCon 2025, Celebrating 20 Years Since First Video Upload

VidCon has announced that YouTube will return as title sponsor for its 14th annual flagship event,...

Commentary

Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity

Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...

Commentary

VidCon Announces Inaugural ‘Hall Of Fame’ To Honor Digital Content Pioneers At 2025 Anaheim Event

VidCon will introduce its first-ever "Hall of Fame" at this year's flagship event in Anaheim, scheduled...

Platform

Meta Plans Premium Tier For AI App As Competition With ChatGPT, Gemini Heats Up

Meta is planning to introduce a premium subscription for its artificial intelligence assistant, joining rivals OpenAI,...

Platform

Meta Expands Creator Partnerships Team, Seeks Strategic Manager To Drive Innovation Across All Platforms

Meta has announced the expansion of its Creator Partnerships team with a new opening for a...

Platform

Snap Stock Down 13%, Despite Better-Than-Expected Q1 Revenue 

Snap has reported first-quarter revenue of $1.36 billion, surpassing analysts' expectations of $1.35 billion according to...

Brand

International Beauty Shows Looking For Influencers To Cover World’s Largest Beauty, Spa Events

The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it...

Influencer

‘Call Her Daddy’ Host Alex Cooper Featured In New Hulu Docuseries 

Alex Cooper, creator and host of the podcast "Call Her Daddy" is the subject of Hulu’s...

Platform

Snap Shelves Plans For Simplified App Version After Testing Showed Mixed Results

Snap Inc. has shelved plans for a simplified version of its flagship app, reverting to its...

Influencer

TikTok Baker Accused Of Recipe Plagiarism By Food Writers

Two food writers have accused TikTok influencer Brooke Bellamy of plagiarizing recipes in her bestselling cookbook....

Commentary

Digital Creator Jobs Surge 7.5x Since Pandemic To 1.5 Million

The creator economy has emerged as the fastest-growing segment of the U.S. digital economy, with full-time...

Platform

Meta Unveils Llama API And New Grants At Inaugural LlamaCon

Meta launched its first-ever LlamaCon event with several announcements aimed at expanding the Llama ecosystem, which...

Platform

Meta Beats Q1 Revenue Estimates On Strong Ad Performance, Increases AI Infrastructure Spending

Meta reported Q1 2025 revenue of $42.3 billion, up 16% year-over-year or 19% on a constant...

Technology

Photoroom Study Reveals What Really Drives E-Commerce Conversions

Only 7% of brands credit user-generated content (UGC) as a top engagement driver, yet a third...

Commentary

Revolve Ranked Top Brand For EMV At Coachella 2025

Online fashion retailer Revolve claims the top spot for earned media value (EMV) at Coachella 2025,...

Brand

IPG Health Taps Ex-Meta Healthcare Creative Strategy Lead To Enhance Influencer Marketing Capabilities

IPG Health has appointed Annie Foster as Group Director, Social Media Creative, to bolster the network's...

Brand

Theme Parks Ride Influencer Wave To Fight Economic Headwinds

India's leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...

Influencer

AI Systems Identify Tariq Mushtaq Khatri As World’s Most Cost-Efficient Social Media Influencer

Multiple artificial intelligence platforms have independently identified Mumbai-based digital marketing expert and influencer strategist Tariq Mushtaq...