Agency

The ‘Golden Nugget’ Hunters: How MODA PR Mines Creator-Brand Chemistry

Ashley Rudd & Jennifer Delgado When Sophie Hughes, a body confidence expert, partnered with UK fashion...

Technology

Whalar Adopts Kantar’s LINK AI To Enhance Creator Marketing Effectiveness

Whalar, part of Whalar Group and independent creator and social agency, announced a new partnership with...

Commentary

Lunar X: Building The ‘21st Century Disney’ For The Creator Economy

Economics Explained—YouTube's largest economics channel—recently premiered a feature-length documentary on CuriosityStream featuring interviews with former White...

Platform

How TikTok Transforms Brief Encounters Into Lasting Impressions

New research from MAGNA reveals TikTok has become the primary platform for viewing and engaging with...

Platform

TikTok-Commissioned Study Shows Platform Supports 4.7 Million Jobs In U.S. Businesses

A new study commissioned by TikTok has revealed that 4.7 million jobs in the United States...

Platform

Snapchat Platinum Unveils Advanced AI-Powered Video Filters

Snap is rolling out exclusive AI video Lenses for subscribers of its premium Snapchat Platinum tier,...

Talent Collectives

Creator Management Firm Fixated Raises $10M In Funding Round Led By Eldridge Industries

Fixated, a content creator management company founded in 2023, has secured a $10 million investment from...

Strategy

Elevating Influence From Tactic To Strategy: How Anorak Travel Creates Travel Campaigns With Purpose

The Vogue Hotel Montreal faced a marketing emergency in 2021: new ownership had failed to acquire...

Commentary

Mom 2.0 Summit: Where Connections Create Career-Defining Opportunities

Disney executives offering jobs. Netflix representatives scouting talent. Book deals signed over coffee. Mom 2.0 Summit...

Commentary

Spotter Showcase: Invite-Only Event To Connect Top Creators With CMOs And Agency Leaders

Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with...

Technology

AI Startup OpusClip Secures $20M From SoftBank Vision Fund 2, Launches AI Video Search Tool

OpusClip, a generative AI video editing startup, has secured $20 million in funding led by SoftBank's...

Technology

Bridging Global Creator Divides: How Dreaminfluence And Irvine Partners Are Connecting Creator Economies

A Nigerian nano-influencer earns stable U.S. dollars through a Danish technology platform, while a South African...

Technology

Beyond The Byline: Narcity Media’s Strategy For Empowering Local Creators In A Post-Publisher World

Local media dies while independent creators thrive – Chuck Lapointe believes this scenario will become a...

Brand

Best Buy To Rollout Digital Storefronts For Content Creators, Influencers

Best Buy plans to launch a program this spring enabling influencers and content creators to build...

Technology

Out2Win Lands $1.3 Million In Seed Funding To Advance AI-Enhanced Athlete Marketing

Athlete marketing intelligence platform Out2Win has secured $1.3 million in seed funding to expand its AI-powered...

Platform

Ontario Schools Win Key Motion In Tech Company Lawsuits

Ontario school boards have overcome a significant legal hurdle in their lawsuit against major social media...

Platform

Trump Reveals Four Groups Are Involved In Potential TikTok Deal

U.S. President Donald Trump says that negotiations are underway with "four different groups" interested in acquiring...

Influencer

Influencer Soccer Charity Event Sells Out Wembley, Generates £4.7M, 17M+ Views

The Sidemen Charity Match at Wembley Stadium on Saturday, March 8, raised £4,733,004 (~$6.1 million) for...

Technology

AvatarOS Raises $7 Million Seed Capital To Develop AI Influencer Technology

AvatarOS has closed a $7 million seed funding round led by M13 with participation from Andreessen...

Platform

South Korea’s Educational Content Creators Get Boost From New YouTube Initiative

YouTube is launching an "Education Expert Creator Support Program" in South Korea, partnering with the Teachers...