Commentary

Chengdu Emerges As China’s Influencer Capital Following Major Social Media Conference

The phrase "Half of the country's internet celebrities are in Chengdu" has gone viral across Chinese...

Brand

TikTok Creators Hit The Road For College Football Tour

Creator-led media company Culture Media is bringing a new approach to college football coverage with its...

Platform

Instagram Adds Reel Linking For Multi-Part Videos

Instagram has launched a new feature that allows creators to link multiple Reels in a series,...

Commentary

Macao To Host Major Asian Influencer Gathering In October

Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...

Technology

AnyMind Acquires Beauty Creator Studio NADESIKO To Boost Social Commerce

AnyMind Group has acquired NADESIKO Inc., a Tokyo-based creator studio specializing in short-form beauty content and...

Influencer

Meet Rohit Khubchandani, a Corporate Leader and Travel Creator with a ‘License to Explore’

Rohit Khubchandani balances two distinct professional roles. By day, he serves as Regional Sales Director for...

Technology

Referwo: Automating Influencer Marketing for E-Commerce Growth

Referwo, an Australian-based SaaS platform founded in 2022, automates influencer marketing campaigns for e-commerce brands by...

Brand

Dubai Unveils $1M AI Film Prize for Upcoming Creator Economy Summit

Dubai has announced a $1 million prize for AI-generated short films, positioning it as the world's...

Technology

Linqia Launches Video Editing Solution to Turn Influencer Content Into Multi-Channel Assets

Influencer marketing agency Linqia has unveiled “Resonate Studio,” a video-editing solution that enables brands to adapt...

Platform

TikTok Launches Global Music Discovery Campaign

TikTok has unveiled "See Where Music Takes You," its first large-scale campaign dedicated to the music...

Brand

Popfly, Hyundai Hunt for Creator, Offering Free SUV for Adventure Content

Popfly, a platform connecting more than 10,000 creators with adventure brands, has partnered with Hyundai to...

Platform

Telegram Becomes Russia’s Influencer Haven as Government Tightens Grip on Western Social Media

The Russian influencer marketing industry continues to grow despite government restrictions on foreign platforms, with Telegram...

Commentary

Creator Economy Calendar October 2025 – Busy Schedule This Fall

Following a packed September featuring key industry gatherings, including Press Publish NYC, FinCon, and DMEXCO, the...

Commentary

YouTube Shorts Conversion Power, Teen Purchasing Influence, And Holiday Shopping Shifts

New research from video ad tech platform Precise TV reveals fresh opportunities for content creators and...

Talent Collectives

Talent Agency UnderCurrent Talent Expands Digital Creator Roster With Project15 Acquisition

UnderCurrent Talent has acquired boutique creator management company Project15, bringing additional digital talent to its existing...

Platform

YouTube Caught AI Enhancing Shorts Without Creator Consent, Promises Opt-Out After Backlash

YouTube has admitted to using machine learning to enhance creators' Shorts videos without their knowledge or...

Platform

ByteDance Targets $330 Billion Valuation As Revenue Surpasses Meta

TikTok's Chinese parent company, ByteDance, plans to launch a new employee share buyback program, valuing the...

Talent Collectives

Flywheel’s Eyal Baumel Breaks Down His Disney-Inspired Playbook For Creator Franchises

Can the business models that built entertainment giants like Disney truly work for individual creators? The...

Talent Collectives

Chanelle Evette: From Bigo Live Streamer To CEO Of A Creator-First Talent Agency

Chanelle Evette stumbled into live streaming seeking human connection amid pandemic lockdowns, only to discover her...

Agency

How QYOU Media Embedded Creator-Led ‘Digital Stunts’ Into ‘Mission Impossible’ Campaign

For the release of "Mission: Impossible – The Final Reckoning," QYOU Media created a coordinated TikTok...